Top Menu

Ticket Sales and Social Media: MLB Dilemma

Ticket Sales are tough to come by these days due to the economy and other excuses people seem to come up with.  I was lucky enough to attend a Cubs game with Tyler Johnson (who happens work for the White Sox, but the team was out of town that weekend we watched the Cubs).

Tyler talked to me about the challenges he faces trying to integrate social media with the Sox, due to the stipulations MLB.com has on all of the teams.  Watch this brief video below to hear his thoughts, feel free to add your own in the comments section, and tweet about this video on Twitter.

sports-networker_AFP_728x90

Latest Posts by Lewis Howes

football data

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…

 The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…

Sponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…

Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….

A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike Tumbles Most Since 2008 As Profit Drops Nike Inc. (NKE), the world’s largest sporting-goods company, tumbled the most in four years after fourth-quarter profit unexpectedly declined for the first time since 2009…

Guest Post submitted by Harrison Kratz The 2012 NBA Finals just ended with the Miami Heat capturing the title. HowToMBA.com decided to put their own spin on the NBA Finals to look at the broader picture of business and basketball. While the NBA may not be the most popular major sports league in the country, it is…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Darren Rovell To ESPN: Sports Business Reporter Leaves CNBC, Returns To Bristol The world’s best known sports tweeter is indeed headed back to ESPN. CNBC’s Darren Rovell, who worked at ESPN prior to joining…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business EPL scores $4.7b television deal The English Premier League has secured its status as world football’s richest competition with an astonishing $4.7 billion deal for domestic TV rights for three years. The agreements,…

, , , ,

10 Responses to Ticket Sales and Social Media: MLB Dilemma

  1. Mike Mehrle May 13, 2009 at 11:37 am #

    Great interview Lewis!

  2. Jason May 13, 2009 at 11:44 am #

    Good video – creative and interesting. One question, outside of getting 'friends' and 'connections' built up on the sites, what are the ChiSox (and other organizations) doing with this targeted group? Early options for purchases? Gathering feedback? And anyone seen any hard ROI yet from social media? Thanks.

  3. Jon May 13, 2009 at 11:46 am #

    I was actually looking for a concrete answer and this was pretty disappointing. It couldn't be more general and almost makes the Sox look like they don't know what they are doing.

  4. Lila May 13, 2009 at 12:25 pm #

    Great interview!

    MLB teams should do more to highlight specials deals and discounts for games. Our MLB team here in my city continuously post updates and stats. I have yet to attend a game, but reminders on Twitter about great prices along with links could help me instantly buy tickets right from my office desk.

    Even while I am watching a game at home, I get Twitter updates on Twackle.com. I reside less than a mile from the stadium. Even ticket promotions during the game could get me off the couch and at the game esp when the game is getting a little heated.

  5. Tyler J May 14, 2009 at 12:32 pm #

    Jon,

    I wish the MLB and us had something more concrete to provide you. Unfortunately the avenues are still being poured, once there is concrete answers, you'll begin to see the Concrete results. To say that MLB Advanced Media or any team does not know what they are talking about would be premature with such technologial logistics in such an infancy state (individual MLB teams do not control their own websites). It would have been foolish to falsely promote something that wasn't out there, we're still working with what is out there.

    Love to hear where you'd like ticketing selling to go in regards to the Social Media direction?

    All the best,

    Tyler J

  6. TimNATC May 14, 2009 at 6:27 pm #

    Lewis – Another great video. No matter what the economy is, if an organization is not reaching out to the fans selling tickets is difficult. Using social media is an excellent tool to reach the fans whereever they are. You dont have to hope they are listening to a particular radio station at a particular time. Fans can get text messages, Twitter & Facebook updates at anytime and they are free.

  7. Josh Feinberg May 14, 2009 at 6:53 pm #

    Great piece here!

    Good timing for what the Lakewood BlueClaws are experimenting with:

    http://www.blueclaws.com/mydocuments/SOCIAL_MED

  8. Bryan Bennett May 18, 2009 at 10:59 am #

    This is definitely an interesting problem. Unfortunately, the MLBAM has completely handcuffed MLB teams in terms of what they can and cannot do online…most of it on the “cannot” side. At Watercooler, we have over 25 million registered users of our Facebook sports apps and have had great success working with NHL and NBA teams. Unfortunately we're unable to work with many MLB teams because of the aforementioned rules. But Tyler, I'm completely open to exploring options with you and the White Sox. We have over 115K users of our White Sox app on Facebook (http://apps.facebook.com/chicagowhitesox). Here's a post from the Partnership Activation blog on our ticket sales efforts with NBA teams: http://www.partnershipactivation.com/headlines/….

    Bryan Bennett
    Sr. Director of Marketing
    Watercooler

  9. Cabrinha Kite May 19, 2009 at 3:56 am #

    Nice you did not run out of ticket thus this good video!

  10. Nokia N_97 Price July 8, 2009 at 12:14 pm #

    really nice video i loved watching it

Leave a Reply