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Ticket Sales and Social Media: MLB Dilemma

Ticket Sales are tough to come by these days due to the economy and other excuses people seem to come up with.  I was lucky enough to attend a Cubs game with Tyler Johnson (who happens work for the White Sox, but the team was out of town that weekend we watched the Cubs).

Tyler talked to me about the challenges he faces trying to integrate social media with the Sox, due to the stipulations has on all of the teams.  Watch this brief video below to hear his thoughts, feel free to add your own in the comments section, and tweet about this video on Twitter.


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10 Responses to Ticket Sales and Social Media: MLB Dilemma

  1. Mike Mehrle May 13, 2009 at 11:37 am #

    Great interview Lewis!

  2. Jason May 13, 2009 at 11:44 am #

    Good video – creative and interesting. One question, outside of getting 'friends' and 'connections' built up on the sites, what are the ChiSox (and other organizations) doing with this targeted group? Early options for purchases? Gathering feedback? And anyone seen any hard ROI yet from social media? Thanks.

  3. Jon May 13, 2009 at 11:46 am #

    I was actually looking for a concrete answer and this was pretty disappointing. It couldn't be more general and almost makes the Sox look like they don't know what they are doing.

  4. Lila May 13, 2009 at 12:25 pm #

    Great interview!

    MLB teams should do more to highlight specials deals and discounts for games. Our MLB team here in my city continuously post updates and stats. I have yet to attend a game, but reminders on Twitter about great prices along with links could help me instantly buy tickets right from my office desk.

    Even while I am watching a game at home, I get Twitter updates on I reside less than a mile from the stadium. Even ticket promotions during the game could get me off the couch and at the game esp when the game is getting a little heated.

  5. Tyler J May 14, 2009 at 12:32 pm #


    I wish the MLB and us had something more concrete to provide you. Unfortunately the avenues are still being poured, once there is concrete answers, you'll begin to see the Concrete results. To say that MLB Advanced Media or any team does not know what they are talking about would be premature with such technologial logistics in such an infancy state (individual MLB teams do not control their own websites). It would have been foolish to falsely promote something that wasn't out there, we're still working with what is out there.

    Love to hear where you'd like ticketing selling to go in regards to the Social Media direction?

    All the best,

    Tyler J

  6. TimNATC May 14, 2009 at 6:27 pm #

    Lewis – Another great video. No matter what the economy is, if an organization is not reaching out to the fans selling tickets is difficult. Using social media is an excellent tool to reach the fans whereever they are. You dont have to hope they are listening to a particular radio station at a particular time. Fans can get text messages, Twitter & Facebook updates at anytime and they are free.

  7. Josh Feinberg May 14, 2009 at 6:53 pm #

    Great piece here!

    Good timing for what the Lakewood BlueClaws are experimenting with:

  8. Bryan Bennett May 18, 2009 at 10:59 am #

    This is definitely an interesting problem. Unfortunately, the MLBAM has completely handcuffed MLB teams in terms of what they can and cannot do online…most of it on the “cannot” side. At Watercooler, we have over 25 million registered users of our Facebook sports apps and have had great success working with NHL and NBA teams. Unfortunately we're unable to work with many MLB teams because of the aforementioned rules. But Tyler, I'm completely open to exploring options with you and the White Sox. We have over 115K users of our White Sox app on Facebook ( Here's a post from the Partnership Activation blog on our ticket sales efforts with NBA teams:….

    Bryan Bennett
    Sr. Director of Marketing

  9. Cabrinha Kite May 19, 2009 at 3:56 am #

    Nice you did not run out of ticket thus this good video!

  10. Nokia N_97 Price July 8, 2009 at 12:14 pm #

    really nice video i loved watching it

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