Baseball’s Diamond in the Rough: The Florida Marlins

by Lewis Howes | January 21st, 2010 | 1 Comment »

(This is a guest article by Stephen Lombardo)SD Dirk

It is unlikely for the Marlins to make news in January.  Usually they handle their in-house business around this time of year.  Trying to keep guys like Hanley Ramirez and Josh Johnson are priority number one for this so called small market team.  However, this past week, the players union and the Florida Marlins have reached an agreement for this cellar dweller franchise to up their payroll.  I guess the one big question can now be asked; did baseball just wake a sleeping giant?

For as far back as we can remember, the Marlins are a draft and trade team built on their pitching and a few scattered all stars in the lineup.  Just look at their championship teams.  The 1997 team had up and coming stars like Gary Sheffield, Edgar Renteria, Moises Alou and a few others, but they won because of their pitching.  With the likes of Kevin Brown, Al Leiter, and Livan Hernandez anchoring their rotation they were obviously good enough to go all the way.  The same argument can be made for their 2003 campaign.  This team supposedly won by accident.  Or did they?  Once again they did it with budding stars on the field like Juan Pierre, Derek Lee, Mike Lowell, and Luis Castillo who was there for both titles.  Yes they had the leadership of Ivan Rodriguez, but that wasn’t why they won.  They won again with a rotation that when healthy went five deep.  Josh Beckett, A.J. Burnett, Brad Penny, mid-season call up and phenom Dontrelle Willis, and yes Carl Pavano, were the biggest reasons why the 2003 Marlins won the World Series.

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#ClicheWednesday: Reaching New Goals

by Tyler Johnson | January 19th, 2010 | No Comments »

clichewedIt may sound cliché, but I think everyone in the New Year should set out to try a few new things.  Hopefully people haven’t already derailed their 2010 plans! One of my former colleagues sent me a tweet last week wanting to promote #ClicheWednesday on twitter that day.  It was random, but knowing his use of social media in his job, it was new to me and I thought, hey good for Brian (@GrouponBrianSA).

New Year resolutions are about as common as New Year ’s Day hangovers and football.  However, the essence of the motive is a great idea.  Typically it is the execution and follow through that turns these resolutions into clichés.

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Create a Presence: The Influence of LinkedIn Groups

by Tyler Johnson | December 17th, 2009 | 1 Comment »

CSBP linkedinLast May I was kicking back with Lewis Howes at a Chicago Cubs game, not knowing in two weeks time I would be doing the same thing with another colleague, Jude LaRose.  Still digesting the LinkedIn knowledge Lewis dropped on me, Jude and I ended up not paying much attention to the play on the field and instead spent most of the time hatching a plan.

In working with LinkedIn, I have started to see the value in being a part of different groups and organizations that can benefit my career.  With a desire to become more actively involved, we decided to start a group in Chicago for sports professionals working in the area.

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Reach out in New and Creative Ways for Ticket Sales

by Tyler Johnson | December 9th, 2009 | No Comments »

TheTruthAbout...I always take the opportunity to reach out to a customer and show off a brand I represent. I won’t lie, I had a college professor that pounded this into my head for a semester.  Working in ticket sales a few years later, I searched for ways to capitalize on this point.

In today’s ticket selling environment some of the most frequent “reaching” out to customers is often through an e-mail blast or annual phone call of some sort.  These customers receive the same treatment from companies across all industries, not just ticket sales people.  I search for new ways to build rapport and trust with current and hopefully future customers.  I’m trying to differentiate myself along with the brand I represent!

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Using LinkedIn for Sports

by Tyler Johnson | September 8th, 2009 | No Comments »

LinkedInWhen I first signed up for a LinkedIn account, I’ll be honest, I was not really sure why or what I’d be doing with it.  Initially I saw the value in connecting with others in my industry and experimented with the tools that were there.

I began to meet a lot of interesting people via discussions in groups relating to my industry.  I eventually stumbled upon Lewis Howes and a group called The Sports Industry Network.   Still curious to how I could use this tool to help myself professionally and my current position, I thought Lewis might have some useful tips.  Then I saw the guy wrote a book on the topic…

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Added Value vs. Perceived Value

by Tyler Johnson | August 3rd, 2009 | 2 Comments »

Red Sox Fan

In the economic times of 2009 everyone is trying to define and produce value.  Like most marketing buzzwords, value can be a very ambiguous concept.

When fans look to spend their discretionary income to take in a ballgame, they base their purchasing decision on the emotions that the product of sports provides.  The emotional aspect in purchasing the experience can at make fans even more discretionary.

Fans are seeking the best deals to see their favorite teams and teams are consistently trying to add value to the fan experience.  Fans want deals, but buy value.  However, while teams often sell by adding value, fans buy based on their perceived value.  ESPN’s recent Ultimate Standings survey encompasses eight categories that relate to the fan’s perception of value. The objective of the survey being to measure nationally how well teams turn fan dollars into wins.

There is a paradox in this measurement.  First, the poll was created based on what fans want, not what they consume.  Second, it was only 50,000 plus responses, while by July

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Ticket Sales and Social Media: MLB Dilemma

by Lewis Howes | May 13th, 2009 | 10 Comments »

Ticket Sales are tough to come by these days due to the economy and other excuses people seem to come up with.  I was lucky enough to attend a Cubs game with Tyler Johnson (who happens work for the White Sox, but the team was out of town that weekend we watched the Cubs).

Tyler talked to me about the challenges he faces trying to integrate social media with the Sox, due to the stipulations MLB.com has on all of the teams.  Watch this brief video below to hear his thoughts, feel free to add your own in the comments section, and tweet about this video on Twitter.

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