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Interview with Tyler Johnson

Tyler has written a number of articles for SportsNetworker over the last year including the Top 100 Ways to use Social Media in Sports and the influence of LinkedIn Groups. We wanted to take a deeper look at how he personally uses social media and how it pertains to the sports industry on a daily basis.

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Baseball’s Diamond in the Rough: The Florida Marlins

(This is a guest article by Stephen Lombardo) It is unlikely for the Marlins to make news in January.  Usually they handle their in-house business around this time of year.  Trying to keep guys like Hanley Ramirez and Josh Johnson are priority number one for this so called small market team.  However, this past week,…

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#ClicheWednesday: Reaching New Goals

It may sound cliché, but I think everyone in the New Year should set out to try a few new things.  Hopefully people haven’t already derailed their 2010 plans! One of my former colleagues sent me a tweet last week wanting to promote #ClicheWednesday on twitter that day.  It was random, but knowing his use…

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Create a Presence: The Influence of LinkedIn Groups

Last May I was kicking back with Lewis Howes at a Chicago Cubs game, not knowing in two weeks time I would be doing the same thing with another colleague, Jude LaRose.  Still digesting the LinkedIn knowledge Lewis dropped on me, Jude and I ended up not paying much attention to the play on the…

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Reach out in New and Creative Ways for Ticket Sales

I always take the opportunity to reach out to a customer and show off a brand I represent. I won’t lie, I had a college professor that pounded this into my head for a semester.  Working in ticket sales a few years later, I searched for ways to capitalize on this point. In today’s ticket…

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Using LinkedIn for Sports

When I first signed up for a LinkedIn account, I’ll be honest, I was not really sure why or what I’d be doing with it.  Initially I saw the value in connecting with others in my industry and experimented with the tools that were there. I began to meet a lot of interesting people via…

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Added Value vs. Perceived Value

In the economic times of 2009 everyone is trying to define and produce value.  Like most marketing buzzwords, value can be a very ambiguous concept. When fans look to spend their discretionary income to take in a ballgame, they base their purchasing decision on the emotions that the product of sports provides.  The emotional aspect…

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Ticket Sales and Social Media: MLB Dilemma

Ticket Sales are tough to come by these days due to the economy and other excuses people seem to come up with.  I was lucky enough to attend a Cubs game with Tyler Johnson (who happens work for the White Sox, but the team was out of town that weekend we watched the Cubs). Tyler…

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