Get Out of a Sports Ticket Sales Slump

by Bill Guertin | February 11th, 2010 | No Comments »

rocketaceSo you’re not having the kind of success you’d like. Your calls are more difficult, you’re not closing as many sales as you’d planned, your manager is supportive but insists on results. Your check isn’t enough to do the things you want to do.

This sports thing wasn’t what you thought it would be. This is way too stressful.  Where’s all that fun and excitement you thought would be coming your way? This is more like…a JOB!

If you’re feeling this way, here are several things to consider:

Look at how you’re spending your time each day. Do you talk a lot with your co-workers about how bad things are?  It’s a natural thing to do, but it’s not doing anything to move you forward. In fact, psychologists say that peer group reinforcement of a particular negative belief can actually hold you back.  Is it worth feeling good for a few moments just to stay where you are?

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How to Get More Callbacks from Prospects

by Bill Guertin | January 18th, 2010 | No Comments »

Johan KoolwaaijWhen someone has decided to call us back before making a buying decision, there’s a good chance (despite all their good intentions) they won’t follow through.  It doesn’t make them liars or bad people.  It’s just the law of averages.  We know people get busy and have other priorities come up in their lives.

Are you kidding?  Something else is more important than getting back to you about their awesome seats?  C’mon!  You don’t have to take that crap! Push the odds in your favor!

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Welcome Back…Now Get Selling!

by Bill Guertin | January 1st, 2010 | No Comments »

Ed Coyle PhotographyThe holidays have passed us by, it’s 2010, and for those of us who hibernated for several days, it means it’s time to get back to work.  Over the years I’ve seen an inordinate number of people give me excuses why it’s not the “right time” to sell someone right after the holidays:

  • “Everyone’s hung over.”
  • “People are hitting the ground running, and they’re too busy to talk to me.”
  • “Their budgets have just been set for the year, and there’s no money for me.”
  • “People have more important things to do, and I’m the last person they want to talk to right now.”

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Reach out in New and Creative Ways for Ticket Sales

by Tyler Johnson | December 9th, 2009 | No Comments »

TheTruthAbout...I always take the opportunity to reach out to a customer and show off a brand I represent. I won’t lie, I had a college professor that pounded this into my head for a semester.  Working in ticket sales a few years later, I searched for ways to capitalize on this point.

In today’s ticket selling environment some of the most frequent “reaching” out to customers is often through an e-mail blast or annual phone call of some sort.  These customers receive the same treatment from companies across all industries, not just ticket sales people.  I search for new ways to build rapport and trust with current and hopefully future customers.  I’m trying to differentiate myself along with the brand I represent!

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Top 100 Pieces of Advice for Sports Ticket Sales Reps

by Bill Guertin | October 21st, 2009 | 2 Comments »

ticket

1.    Ask yourself, “Why do I want to be in sports ticket sales?”  If it’s because you’ve always wanted to work for a sports team, consider that you may have wanted the job for the wrong reasons.

2.    Be in love with success as much as you are in love with the job.  Don’t take the job simply because you wanted to see your name next to the team logo on a business card.

3.    Understand that you’ll have all kinds of people you’ll need to interact with effectively, including some that you wouldn’t want to necessarily hang out with.  Look past your own personal bias, and treat everyone the same: Like Gold.

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The Best Ways to Start a Cold Call

by Bill Guertin | August 8th, 2009 | 3 Comments »

We’re terrified of cold calls.  Can we admit that?

Cold Call

There’s nothing that strikes fear in the hearts of men and women quite like the icy grip of the COLD CALL.  Even the name sounds like a bad B-movie: “You never know who’s on the end… of a COLD CALL!” (Cue terrifying shriek, bad music)  “Rated “R” for Run Toward Another Job Right Away.”

The reason we hate them so much is because we know how we feel when we RECEIVE them!

Think about your feelings when someone calls or visits you out of the blue looking for you to buy something.  You’re thinking about all the negative words that people use to describe salespeople, and don’t want to be thrown into that same category.  Right?

So here’s the secret…

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Ticket Sales and Social Media: MLB Dilemma

by Lewis Howes | May 13th, 2009 | 10 Comments »

Ticket Sales are tough to come by these days due to the economy and other excuses people seem to come up with.  I was lucky enough to attend a Cubs game with Tyler Johnson (who happens work for the White Sox, but the team was out of town that weekend we watched the Cubs).

Tyler talked to me about the challenges he faces trying to integrate social media with the Sox, due to the stipulations MLB.com has on all of the teams.  Watch this brief video below to hear his thoughts, feel free to add your own in the comments section, and tweet about this video on Twitter.

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