Top Menu

Tag Archives | tiger woods

Popular Brands Pay a Price

This week, Tiger Woods’ college girlfriend defended her Stanford sweetheart by talking to Sports Illustrated and golf.com reporter, Alan Shipnuck. As I read Irene Folstrom’s take on Tiger during their time as motivated college students with many of the same dreams that others enjoy, I was reminded of the huge public and private responsibility that athletes…

Continue Reading 1

Tips on Apologizing for Salespeople

Tiger Woods delivering his 13-minute speech was finally what hundreds of millions of people were waiting to hear.  “I know I have bitterly disappointed all of you,” said Woods.  “I have made you question who I am and how I could have done all the things I did.  I am embarrassed I have put you…

Continue Reading 0

Tiger Woods Press Conference: Do You Believe Him?

Over the past 48 hours, the Internet has been buzzing because of the announcement of Tiger Woods’ first public appearance since his infamous November 27th accident. All of the major sports, news, and entertainment publications have written about it. Yesterday #tigershouldsay was trending on Twitter (e.g. #tigershouldsay blame it on Nike, they told me to…

Continue Reading 12

Bad Timing in the PR World

<VIA LOUDSPEAKER> International Olympic Committee, Vancouver Organizing Olympic Committee and Tiger Woods, please report to the first-floor classroom for PR 101… I really wish I could say that people who work in my industry do it right because we had the best and the brightest teachers. Somewhere along the way, however, some didn’t learn basic…

Continue Reading 3

Florida Football Coach Provides PR Case Study to End the Year

Just when you thought you could put the finishing touches on your year-end list of best/worst stories, University of Florida football coach, Urban Meyer, added yet another chapter to 2009’s book of sports public relations case studies. On Saturday, all modes of media went into overdrive when the 45-year-old two-time national champion coach announced he…

Continue Reading 18

Sports Business Weekly Buzz

TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…

Continue Reading 0

Well, This is Awkward. Tiger is Decade’s Top Athlete.

Three weeks ago, Tiger Woods had it all. He was the world’s best golfer, a superstar athlete with a beautiful wife and kids, millions of dollars, sound endorsements from big brands, and an untarnished image. Then, in the very early hours of Black Friday, Tiger Woods was involved in a single-car accident on his neighbor’s…

Continue Reading 2

Tiger Tales…This is No Children’s PR Story

Have you read and heard more than your share about Tiger Woods’ unfortunate meeting with a fire hydrant and a tree last Friday morning? I think I have. But one last thing…and only because it’s the main, if not the biggest sports PR story this year, and is already leading Jay Leno’s monologue. The quickie…

Continue Reading 2

Tiger Wood$: The Billion Dollar Man

One billion dollars. $1,000,000,000. Can you say, “Tiger, Tiger Woods, y’all?” That’s a lot of zeros for a guy who gets paid to play a game for a living. Heck, that’s a lot of zeros for a guy who gets paid to do anything for a living! According to Forbes Magazine, Tiger Woods became the…

Continue Reading 1