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Sports Social Media: Nike in Hot Water over Tiger Ad

sports social mediaTiger Woods is back on top of the golf world.

On Monday, golf’s most illustrious player regained his world #1 ranking, which he lost in October of 2010.

Just as things seem to be turned around for the superstar, his name is back in the media in a negative way.

Nike, one of Tiger’s main sponsors and a company that is tightly linked to the golfer and his image recently created a sports social media stir with a new ad featuring Woods.

The ad shows a picture of Woods with the quote “Winning Takes Care of Everything,” attached to it.

The ad – which has been posted on Facebook and Twitter –  is supposed to allude to the fact that the golfer has recovered from career stumbles to regain his number one spot, but some say it’s inappropriate because of Woods’ past marital woes.

The phrase is one that Woods uses often with reporters when asked about his or other golfers’ rankings.

The ad has received mixed reactions on Facebook, some congratulating Woods on his new ranking and others commenting that the ad sends the wrong message out in light of Woods’ past problems.

”When asked about his goals such as getting back to number one, he has said consistently winning is the way to get there,” said Nike spokesperson Beth Gast.

”The statement references that sentiment and is a salute to his athletic performance.”

Photo courtesy of

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