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Sportsbiz Weekly Buzz – 11.12.20

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business You Say Potato, Idaho Says Cha-Ching  “Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken…

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How to Choose the Right Athlete to Endorse Your Brand

A savvy athlete can today command huge endorsement and sponsorship deals. A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50…

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Sports and Social Media in 2010

2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…

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Top Twitter Athlete of 2010

In 2010, we’ve seen professional athletes come a long way in social media, and perhaps there’s no better platform as evidence of this than Twitter. The amount of engagement in the last year going on in the space has been phenomenal but after doing polls on the top sports professionals and top sports resources of 2010,…

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Overtime Post – Pros and Cons of Athletes on Twitter

Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space. Since this is the internet, it’s expected that the general…

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The Overtime Post – The Biggest Loser

Welcome to the second week of the Overtime Post, where we take a light and sarcastic look at the week’s posts and other sports and business news around the world. Other than my Vancouver Canucks who have won six in a row (and I suppose I have to give the San Fransciso Giants a little…

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Text Messages Aren’t Good for PR

Nothing is sure in this world except death, taxes and text messages that will come back to bite you in places that will hurt.

Right now, future NFL Hall of Fame quarterback, Brett Favre, is smarting from even the suggestion that he texted a former game-day reporter for the New York Jets (there is no verification of these stories and the investigation by the NFL is in its infancy). This news evolves as golfer Tiger Woods continues to reel from released text messages, voice mails and his eventual admission to infidelity that cost him millions of dollars in endorsements and his marriage during the past year.

My guess is that phone companies are vetting each future endorsement prospect like never before.

There is a lesson here for everyone, however: everything we record in type or voice and transmit via Internet, phone or cable, is forever traceable and transferrable. The messages are also resilient to destruction. They are the movie ticket stubs that we keep for years as mementos or prom dress that hangs in a closet decades after your big night. The big difference is that texts, emails and voice messages tell stories. There’s little to guess about what’s being communicated because it’s out there for people to read and hear if that once-special someone chooses to share what you may have assumed to be forever private.

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PGA misses PR Opportunity with Fans

A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

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Tiger Woods Nike Ad, a Bad PR Move?

The Nike ad. Just say those three words this week to a sports fan and it’s pretty much understood they’re talking about the Tiger Woods ad for the shoe and apparel company that debuted on SportsCenter and GolfChannel. The social mediasphere immediately began to weigh in on its value or misplacement. By Thursday, I believe…

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The Vilifying of Athlete Crimes

Are athletes judged and dealt with more harshly for their indiscretions and blatant crimes than the Average Joe? Are they scrutinized and seen as villains under the media’s microscope in a way that’s justified by those who condemn them? If we’re honest about it, most people thrive on public scandal and it is evidenced by…

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WWTD – What Will Tiger Do?

It’s an exciting time of year for sports. It’s officially opening day for Major League Baseball. The Final Four tips in Indianapolis with storybook character, Butler University, taking on hoops behemoth, Duke in the evening. In the midst of it all will be lots of talk about Sunday’s big National Football League trade of Donovan…

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5 Proactive PR Tips for Sports Figures

It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months. Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years. Four University of Oregon football players have been in trouble with the law…

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