The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns
Big 12 Strikes New Deal With ABC/ESPN, Fox
The Big 12 Conference announced Friday it has reached an agreement on a 13-year media rights deal with ABC/ESPN and Fox. The deal is worth $2.6 billion, an average of $200 million per year and worth $20 million per school, industry sources told ESPN.
The package will run through the 2024-25 school year. ABC/ESPN and Fox will share the league’s football inventory, while ABC/ESPN will be the exclusive provider for Big 12 men’s basketball.
Read more: http://es.pn/OwgBEK
The Business of Sports – Philadelphia Networking Event (Sept. 19)
Come out and network with other sports business professionals that work or live in the Philadelphia area on September 19. All backgrounds are welcome, from those just starting out to industry veterans.
As always, there is no charge to attend although registering in advance is greatly appreciated. Remember, there is one “rule” for these events – no resumes. This event is all about networking and making valuable connections, so bring plenty of business cards and good conversation, but please, no resumes.
Read more: http://bit.ly/OwPmcW
Pizza Hut Uses Aaron Rodgers As Newest Spokesman In Ads
Today (Sept. 4), Pizza Hut unveils Rodgers as its new spokesman, a move the pizza brand hopes will steal some thunder away from rival Papa John’s, which has the official NFL sponsorship.
Read more: http://es.pn/UASQi2
Quaker, Tropicana Join Pepsi, Gatorade and Frito-Lay In Mega NFL Sponsorship
The company signed a new 10-year deal with the league that takes effect this year. The deal is one of the largest sponsorships to date in U.S. sports, valued at $2.3 billion, according to reports. One key difference with the new deal is the expansion to include five of the company’s trademarks, up from three. Tropicana and Quaker Oats were added to the lineup, which already included Pepsi, Gatorade and Frito Lay.
Read more: http://bit.ly/UvzGKh
Survey: Bears’ Average Season Ticket $110
With an improved offense and Super Bowl dreams, the Chicago Bears raised ticket prices for the ninth time in 10 seasons, and their average season ticket is now $110.91, according to the annual Fan Cost Index survey.
The Bears’ average non-premium season ticket increased by 9.2 percent, the biggest percentage increase in the NFL, according to data collected by sports marketing research firm Team Marketing Report, which publishes the FCI survey. TMR uses season-ticket pricing for the survey.
Read more: http://es.pn/NRpHjB
Sports Social Media
Oregon Ducks Proving To Be Among Elite in Social Media Use
Yet, the social network remains relatively untapped in the world of college and pro sports, with only a few major teams exploring this visual world that features themed boards and users “pinning” and “repinning” (think tweeting and retweeting, only more permanent) images of all kinds.
Read more: http://es.pn/NVSiye
Michael Strahan Talks 1st Day With ‘Live!’
Former New York Giants great Michael Strahan said walking out of the SUV into the studio for “Live! With Kelly and Michael” this morning as the new co-host was more nerve-wracking than walking through the tunnel for the Super Bowl.
“I was hoping not to look clumsy and trip walking in. This is quite surreal,” Strahan said after his first official day replacing longtime host Regis Philbin. “I was even more nervous today than my very first football game. But when I was hugging Kelly, that’s when I was starting to calm down.”
Read more: http://es.pn/NOShCi
WNBA Receives Top Marks For Diversity Hires
The league received a combined “A-plus” for its diversity efforts in grades released Wednesday in the annual report by the University of Central Florida’s Institute for Diversity and Ethics in Sport. The combined grade for race and gender marked the eighth straight time — and ninth since 2001 — the WNBA received at least an “A.”
“Since the time we started covering the WNBA, they’ve had the best record in of all pro sports,” said Richard Lapchick, the study’s main author.
Read more: http://fxn.ws/NSGWky
Angry Birds Launches Sports Technology Partnership With Eagles
With more than 200 licensing partnerships, the highly popular strategy puzzle video game, Angry Birds, just recently launched its first partnership with a sports team on Tuesday. This time, the sports technology partnership came with the Philadelphia Eagles.
Angry Birds — which was created by the Finland-based company, Rovio — clearly hasn’t lost its popularity in the last two-plus years.