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The Top News In #Sportsbiz – 09.03.12 – 09.10.12

The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

Big 12 Strikes New Deal With ABC/ESPN, Fox

Big 12 ConferenceThe Big 12 Conference announced Friday it has reached an agreement on a 13-year media rights deal with ABC/ESPN and Fox. The deal is worth $2.6 billion, an average of $200 million per year and worth $20 million per school, industry sources told ESPN.

The package will run through the 2024-25 school year. ABC/ESPN and Fox will share the league’s football inventory, while ABC/ESPN will be the exclusive provider for Big 12 men’s basketball.

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Sports Networking

The Business of Sports – Philadelphia Networking Event (Sept. 19)

Xfinity Live Come out and network with other sports business professionals that work or live in the Philadelphia area on September 19. All backgrounds are welcome, from those just starting out to industry veterans.

As always, there is no charge to attend although registering in advance is greatly appreciated. Remember, there is one “rule” for these events – no resumes. This event is all about networking and making valuable connections, so bring plenty of business cards and good conversation, but please, no resumes.

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Sports Marketing

Pizza Hut Uses Aaron Rodgers As Newest Spokesman In Ads

Aaron RodgersGreen Bay Packers quarterback Aaron Rodgers hasn’t done a whole lot of commercials, but he has certainly gotten a lot of attention for his “Discount Double Check” State Farm Insurance ads.

Today (Sept. 4), Pizza Hut unveils Rodgers as its new spokesman, a move the pizza brand hopes will steal some thunder away from rival Papa John’s, which has the official NFL sponsorship.

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Sports Sponsorship

Quaker, Tropicana Join Pepsi, Gatorade and Frito-Lay In Mega NFL Sponsorship

NFL-PepsiTo kick off the first season of its new 10-year deal, PepsiCo will be deploying more NFL displays than ever before and highlighting blue can Pepsi.

The company signed a new 10-year deal with the league that takes effect this year. The deal is one of the largest sponsorships to date in U.S. sports, valued at $2.3 billion, according to reports. One key difference with the new deal is the expansion to include five of the company’s trademarks, up from three. Tropicana and Quaker Oats were added to the lineup, which already included Pepsi, Gatorade and Frito Lay.

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Sports Sales

Survey: Bears’ Average Season Ticket $110

BearsWith an improved offense and Super Bowl dreams, the Chicago Bears raised ticket prices for the ninth time in 10 seasons, and their average season ticket is now $110.91, according to the annual Fan Cost Index survey.

The Bears’ average non-premium season ticket increased by 9.2 percent, the biggest percentage increase in the NFL, according to data collected by sports marketing research firm Team Marketing Report, which publishes the FCI survey. TMR uses season-ticket pricing for the survey.

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Sports Social Media

Oregon Ducks Proving To Be Among Elite in Social Media Use

Oregon DucksThe photo sharing-and-consuming platform Pinterest blew up in 2011 and 2012, surpassing 100 million visits this March, according to a study.

Yet, the social network remains relatively untapped in the world of college and pro sports, with only a few major teams exploring this visual world that features themed boards and users “pinning” and “repinning” (think tweeting and retweeting, only more permanent) images of all kinds.

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Sports Media

Michael Strahan Talks 1st Day With ‘Live!’

Michael Strahan-Kelly RipaFormer New York Giants great Michael Strahan said walking out of the SUV into the studio for “Live! With Kelly and Michael” this morning as the new co-host was more nerve-wracking than walking through the tunnel for the Super Bowl.

“I was hoping not to look clumsy and trip walking in. This is quite surreal,” Strahan said after his first official day replacing longtime host Regis Philbin. “I was even more nervous today than my very first football game. But when I was hugging Kelly, that’s when I was starting to calm down.”

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Sports Jobs

WNBA Receives Top Marks For Diversity Hires

WNBAThe WNBA reaffirmed its distinction as the top professional sports league in hiring women and minorities to management positions.

The league received a combined “A-plus” for its diversity efforts in grades released Wednesday in the annual report by the University of Central Florida’s Institute for Diversity and Ethics in Sport. The combined grade for race and gender marked the eighth straight time — and ninth since 2001 — the WNBA received at least an “A.”

“Since the time we started covering the WNBA, they’ve had the best record in of all pro sports,” said Richard Lapchick, the study’s main author.

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Sports Technology

Angry Birds Launches Sports Technology Partnership With Eagles

Eagles-Angry Birds

With more than 200 licensing partnerships, the highly popular strategy puzzle video game, Angry Birds, just recently launched its first partnership with a sports team on Tuesday. This time, the sports technology partnership came with the Philadelphia Eagles.

Angry Birds — which was created by the Finland-based company, Rovio — clearly hasn’t lost its popularity in the last two-plus years.

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