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Overtime Post – The Eyeball Shift

Thanks to a friend, I got to catch a hockey game live at the arena earlier this week. Other than the game itself, (the Canucks won, naturally) what interested me the most were the intermissions. Sure there were the usual bunch who went out for their restroom runs and beer refills, but there was also a fair amount of folks who sat and waited for their team to come back on. The arena screens were busy plugging away with out of town scoreboards and a series of paid advertisements. Down on the ice, each period intermission featured a different sponsored event.

However, of the people that hung around for these festivities, I noticed that most of them did not pay attention to all the flashy events in front of them. Instead, they were typing away on their phones. Indeed, there has been an eyeball shift in sports arenas. The smarter sports teams have tried to get ahead by creating team mobile apps but I believe that’s simply the tip of the iceberg. As advertisers and sponsors shift their money to where the eyeballs are at, mobile in sports arenas is definitely something to pay attention to in the coming year. If you work for a sports arena, do you have a mobile solution in plan? Let me know in the comments below!


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Image by erikluyten

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