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Sports Clubs, Do You Know Your Audience?

(This is a guest post by Daniel McLaren)

When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.

But is this the right audience for your team?

Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.

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Sports Business Weekly Buzz

Euroleague Basketball signs first-ever title sponsor

Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.

Tim Tebow Gets Chance To Take On Michael Jordan

Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.
TaylorMade-Adidas Pits Two to Twitter Way Into a Job

How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.

Want to Score in Sports? Create a Connection

And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.

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Phollow Phriday: A Twitter Resource for the Philly Sports Fan

There are few things in life (family, friends, & my cat) that I love more than the city of Philadelphia and sports. I was born and raised in the city, and I’m a lifelong Philly sports fan. One of my first sports memories is Joe Carter hitting a three-run walk-off home run against closer Mitch Williams, propelling the Toronto Blue Jays into a World Series victory over his hometown Phillies. Sigh.

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Unusual Sports the Media Doesn’t Cover

There are a few not-so-common sports around the world that rarely, if ever, grab our attention. Here are just a few:

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My Top 10 Mobile Sports Apps

It’s an exciting time to be a sports fan. The NHL and NBA Playoffs are approaching their climax, the World Cup starting, and the MLB season in full bloom, it’s hard to keep on top of it all.  I have composed a list of my personal favorite mobile applications so that you can be up to…

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Top 10 Most Followed Sports Teams on Twitter

It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports markets…

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Build a Brand Like Apple in Sports

When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes.  Apple’s PR department has one…

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Jeeks: Sports Technology Enthusiasts

(This is a guest article by Anthony Alsop) If you like sports and technology you have been given a name, you are a “Jeek”. According to a specific niche of Adidas’s company wide target market, you are a Jeek, in other words you are a mix between a jock and a geek. To qualify to…

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CrowdZone Helps Fans Connect From Anywhere

From the App Store: CrowdZone is the best way to cheer for your favorite teams, win points, trophies & prizes while connecting with friends and other fans in stadiums or watching at home from all around the world. 3 out of 5 Stars (592 Ratings) as of May 13. CrowdZone is a sports-themed social platform…

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Sports Organizations Enter Political Fray & PR Battle

In the last weeks I’ve thought a lot about a hot button issue that began with a political decision, yet has touched sports organizations from the National Basketball League to Major League Baseball…or should I say that they hit on the topic by no choice of their own. As if the Arizona Immigration Law SB 1070…

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Top 10 Resources for Sports Management Students

You are a Sports Management student. You picked out the best school and you have been studying hard to work toward your graduation day.  But when the day comes when you are thrust in the real world, will you have the tools you need to make it in the sports industry?  How well do you…

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What Happens When India Embraces Twitter

(This is a guest article by Anthony Alsop) As of November 2008, India had a reported 81,000,000 users on the internet, which was an 100% increase from 2007, and they generated 4.54% of all internet traffic for 2008. With over 1.1 billion people, that’s only a mere 7% penetration level of the general population on the…

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