I recently got to meet the CEO of Spira Footwear, Andrew Krafsur. He is a lawyer turned entrepreneur and with the help of his brother, they launched the revolutionary Wavespring technology used in their running and walking shoes today. The technology has been proven to give athletes better results (both in comfort and in speed), so much so that it is ‘technically’ banned in many marathons. Having been called the steroids of running shoes,
Andrew talks about how to deal with PR controversies and turning it into a marketing tool. Andrew is an inspiring and innovative guy and was a pleasure to talk to. Also, if you listen to the end, there’s a little something extra for you. Definitely check it out!
As a side note, Andy sent me a pair of shoes to test out for myself. Here are the results:
I hadn’t run 2 miles in about a year (I’m normally a sprinter) so I spent seven days running 2 miles each day to see how much I could drop my time. I dropped about 20 seconds off my first and second day personal bests, and on the third day when I got the Spira shoes on I dropped over 40 seconds of my personal best. The shoes felt light and I could definitely notice a difference in my speed even when my legs and lungs were feeling fatigued.