So this week would not be complete if I went through this entire saga regarding LeBron James and did not write about him once. I know everyone is sick of hearing about it, but for some reason everyone keeps reading the tabloids and listening to the countless information put out by the media. Everyone complains about it but than he or she plays devil’s advocate and wants to learn more about it anyways. I am not sure if there was a connection with the scorching temperatures that plagued the east side of the country this week, but LeBron decided he also wanted to be part of the “heat” epidemic.
Okay LeBron is on the Heat, we get it, but South Beach was not the only thing that came out a winner in the sweepstakes for King James. This article actually has little to do with the blockbuster deal that recently took place, but rather focusing on the wise choices made by the Boys and Girls Club of America.
Now I am not exactly sure whose idea it was to get themselves involved with one another, whether being LeBron contacting the club or the club contacting LeBron, but regardless it was an amazing public relations move in which put the Boys and Girls Club of America on the map. In what was easily the biggest hype to a sports announcement this year, and maybe all time for that matter, the Boys and Girls Club of America had their name all over the scene. I understand that they were not sponsors during the hour-long special on ESPN called “The Decision,” but as a corporation I can bet money that they created more awareness for their brand than any of the other companies involved during the LeJames-anthon.
The University of Phoenix and Vitamin Water presented a solid campaign with their sponsorships, as I can actually remember seeing them during the event, but how many people can really remember that Bing, Sprite, and McDonald’s also sponsored. I was trying to keep tabs on the sponsors that appeared during the event and I still forgot about those last three. I guess Bing, Sprite, and McDonalds were like the Cavaliers, Knicks, and Nets; but hey, not everyone could come out a winner during the campaign.
When it came to the Boys and Girls Club of America and LeBron James, they were able to compliment each other well. Honestly, I think that anytime someone like the Boys and Girls Club of America can get themselves involved with such a spectacle deserves a pat on the back. Though give some credit to LeBron, as even though after his decision some people may think differently, but the man is no idiot. Call it great public relations by the James Camp, call it a scapegoat so those the New York and Cleveland communities might show some remorse, or call it a man trying to help out an organization, regardless, it increased the brand of the Boys and Girls Club of America and it made LeBron look like less of a villain for hosting his announcement live on television.
LeBron was going to come out of the situation hated by numerous cities regardless of his decision, but the Boys and Girls Club of America knew they were going to come out a winner no matter what.