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Archive | Sports Sponsorship

The World Cup Brings Big Opportunities For Brands

The World Cup is the world’s biggest sporting event, and I can hardly wait. There is something special about this tournament. It attracts a wide audience of people from different cultures and very few other sporting events can evoke such emotion and passion from across the globe. This World Cup is also the first in…

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Legends, Sunburst & Silver Chalice Big Players in Partnerships

Legends Hospitality Management The name definitely encapsulates the partners’ reputations in their given leagues and by no stretch the status of their owners as well.  By the fall of 2008 the New York Yankees, Dallas Cowboys and Goldman Sachs had formed a food and retail company in Legends Hospitality Management LLC.  George Steinbrenner’s Yankees and…

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Economy a Factor In Revenue From Partnerships

Economical shifts in baseball have been in motion since 1997 when MLB officially granted the commissioner the power to unequally distribute the revenues from the Central Fund.  Previously they were distributed equally.  It was the fall of 2006 when the players association and MLB reached the current five-year agreement in which each team contributes 34%…

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Driving Value for Event Sponsors

(This is a guest article by Dan Westervelt) One of the first mistakes that inexperienced event planners make with golf tournaments is to ask for donations for arrival gifts. This usually results in a hodgepodge of miscellaneous and unrelated logo’d merchandise like pens, mouse pads, drink cozies in a recycled plastic bag. What message does…

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Social Media as Sponsorship Street Cred

Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it). How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your…

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Freestyle Soccer: Leveraging a New Platform

(This is a guest article by Ryan Knapp) On Tuesday January 26th, Dan Magness set the world record for juggling a soccer ball for just about 36 miles, visiting five different English Premier League club stadia in the process. Yes, 36 miles, that is not a typo. This is not Magness’s first time in the spotlight for…

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Are Super Bowl Ads Still Worth It?

Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world,…

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adidas + UCF + Marcus Jordan – adidas = ???

It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…

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Sports Business Weekly Buzz

Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)

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Sports Business Weekly Buzz

Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…

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7 Social Media Tips for Sponsorship Sales

Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions.  99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their…

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100 Reasons You’re Still Searching For Sponsors in Sports

Things have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (“sellers”) have been forced by the competitive environment to take an honest look at their sales…

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