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Usain Bolt Breaks Another World Record!

By on August 20, 2009 in Sports Sponsorship

Can Usain Bolt really be that much of a freak to break two of his own world records in one week?  He didn’t just break his world records in the 100m and 200m, he smashed them!  What does this mean for his sponsorship opportunities for the future?  Should brands hop on the wagon and spendRead more →

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7 Sponsorship Sales Lessons from Billy Mays: The Ultimate Pitchman

By on August 2, 2009 in Sports Sponsorship

“Hi, Billy Mays Here!” was his famous tagline and for years he made late night television his home, moving millions upon millions of cleaning products like the Awesome Auger, OxiClean and Orange Glo – two minutes at a time. Mays died recently at his home in Florida, but not before leaving us with many anRead more →

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Endorsements 2 Point 0

By on July 31, 2009 in Sports Sponsorship

Most amateur athletes have recurring dreams about that future big payday. They assume that the money will start pouring in once they sign a contract with a professional organization in a large American sports league. For many, that day never comes. For those who do “go pro” they will quickly realize that the first contractRead more →

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How To Maximize Your Sponsorships in the Down Economy

By on February 25, 2009 in Sports Sponsorship

I spent time with Kevin McIntyre from Leverage Agency and Paul Sewell of the AVP during Super Bowl weekend.  I wanted to know how the AVP was doing on sponsorships during the down economy, and what creative things they were doing to keep and attract new sponsors for the league. The video is close toRead more →

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Need A Sports Sponsor? Find Success With SponsorPitch.com

By on December 16, 2008 in Sports Sponsorship

Are you looking for a sponsor but are finding it harder to get funding because sponsors are cutting budgets and “spending smarter”? If so, SponsorPitch.com is your answer.  Properties are fighting harder for sponsorships and looking for every edge they can get in reaching decision-makers.  Luckily for us SponsorPitch is a company that provides aRead more →

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From The Basement to Madison Ave: Sports Sponsorships Success

By on October 24, 2008 in Sports Sponsorship

Getting “In” The Sports Industry: How hard is it to start off as a one man sponsorship shop working from your basement, to ending up with an office next to some of the Fortune 500 in NYC? 

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