Top Menu

Archive | Sports Marketing

It Takes More Than Balls To Achieve PR Success In Sports

I’ve recently seen several people say they would like to see the meaning of PR change from public relations to people relations. Whatever you call it, teams and athletes are better for using it in their professional arsenals. As we take in the U.S.(tennis) Open these next two weeks, we’re reminded of the added value…

Continue Reading 2

Sports Public Relations Critical to Athlete Playbook

We’ve heard the words “public relations” tossed around quite a bit this summer, particularly when an athlete or coach scrambles to save face after behaving badly. My concern as someone who’s worked in sports PR in some shape or form for most of my professional life, is that I increasingly hear consumers talk about press…

Continue Reading 5

How To Build a Digital Brand Universe

Building a Digital Brand Universe is a fundamental part of the Digital Royalty philosophy.  We created the concept to serve as a road map for digital integration.  This video is an example of how social media is done on the move.

Continue Reading 2

Relinquish Control, Empower the Passionate Fans!

Sports marketing thought leader, Jason Peck, said something two weeks ago that really resonated with me. After hearing a company say they controlled their brand in social media he said this, “The words influence, facilitate and protect your brand should replace control.” Frankly, I couldn’t agree more… … Provided it’s your fans who pay money…

Continue Reading 12

How can social media tools drive your sports marketing success?

What brands have succeeded in using social tools to increase their engagement with their fans? Enhance their brand affinity? Drive their bottom line? These are all questions WE’RE going to explore today, together.  That’s right, I’ll get us started, but then let’s use the comments section to build out both lists until we have a…

Continue Reading 11

How to Create Content Sports Fans Will Care About

Image by SomewhatFrank Using the framework set forth by Gary Hayes and Laurel Papworth (and expanded on by Valeria Maltoni) I’d like to continue the mini-series on using social media for sports marketing. Last time we talked about how to involve, and for this post I’d like to discuss how to begin the second phase,…

Continue Reading 22

Alex Shalman: How To Become An Online Rock Star!

I have had the great fortune to become friends with Alex Shalman over the past year, and Alex was one of the first people I reached out to a while back to pick his brain on social media, and most importantly… blogging. I would not say Alex has one of the top 100 blogs, but…

Continue Reading 5

Top 10 Sports Industry Sites of the Year!

Everyone loves a top 10 list so I decided to take a poll and generate a list with the top sites to help you in your quest of being the best sports executive possible. There are many great sports industry websites out there in a variety of niches.  Some are fan related, team related, blogs,…

Continue Reading 15

A New Way to Engage Fans: Add Thunder to Your Brand

Image by Amir Rijavec Building an online community for individuals and companies is tough.  Luckily for us there are experts like Chris Brogan, Seth Godin, and Dan Schawbel who show us the way.  But with the power of the Internet, social networking, and other Web 2.0 applications, isn’t it time sports teams start engaging and…

Continue Reading 9