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NBA brings Black History Month to the Court

By on February 27, 2013 in Sports Marketing

From its humble beginnings as Negro History Week in February 1926, the celebration of African American history and culture has grown tremendously to set the tone for the entire month of February since 1976.  Today, the celebration extends beyond academic and sociological settings and has made its way to the basketball court.  With over three-quartersRead more →

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The NBA’s College team: The Indiana Pacers

By on February 14, 2013 in Sports Marketing

Fanatics are Alive and Well in the NBA I feel that a lot of my friends who don’t watch the NBA like to give it a lot of flack.  The common misconceptions that I hear range from “They don’t play defense in the regular season” to “The fans are boring” to “They are just allRead more →

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The New Rookie Quarterback Prototype

By on February 5, 2013 in Sports Business, Sports Marketing

Historically, teams that miss the playoffs often feature new management, first-year coaches, and rookie quarterbacks. There’s been a huge reverse in this trend recently as three out of the four notable rookie quarterbacks have lead their teams into the post-season; two of them with relative ease. Minus Ryan Tannehill, who had a noticeably lower levelRead more →

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Top 5 List of Sports Marketing Events You Must Attend

By on February 4, 2013 in Sports Marketing, Sports Networking

Every sports marketer is looking for something to give them that piece of knowledge or insight that is going to take them to the next level. Sports marketing professionals are obligated to take advantage of every opportunity they can in hopes of obtaining an edge that could set them apart from the competition. Attending sportsRead more →

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How to Get a Job in Sports Marketing

By on January 23, 2013 in Sports Jobs, Sports Marketing

It’s great that you want to work in sports marketing, but so do hundreds of thousands of other people, which makes the job market pretty tough and competitive. Sports marketing can be a career for those with adequate educational background, particularly since it is one of the highest paid sport related career fields. You canRead more →

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Rookie of the Year Would Boost Russell Wilson’s Marketability

By on January 16, 2013 in Sports Marketing

“With the 75th pick in the 2012 NFL draft the Seattle Seahawks have selected Russell Wilson, quarterback from Wisconsin.” That was the sound from New York City musical hall during last season’s NFL draft as the Seattle Seahawks took Russell Wilson with the 12th pick in the third round. For a team in Seattle thatRead more →

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Key Skills Needed To Have A Successful Career In Sports Marketing

By on January 15, 2013 in Sports Marketing

This is a unique time for the world of sports marketing. The worlds of online and offline marketing have shifted how we approach the way we market speak to your customer base. Now more than ever you have an opportunity to build dynamic relationships but that’s easier said than done. Customers are getting savvier, and it’s putting pressure onRead more →

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Tim Tebow: A Sponsorship Monster

By on January 14, 2013 in Sports Marketing, Sports Sponsorship

Tebow a Monster? The Tim Tebow chronicles are about to take center stage as the NFL season begins its final descent towards crowing a champion for the current season. And Tim Tebow will be anywhere but on an NFL football field when that final battle takes place. Once again, Tebow must audition for a jobRead more →

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Red Bull #GivesYouWings

2013 World Of Red Bull Commercial Highlights The Brand’s #GivesYouWings Motto

By on January 10, 2013 in Sports Marketing

With the recent turn of the calendar, Red Bull is showing its fans how to be fearless and conquer their dreams. The energy drink brand collected their most epic moments from 2012 and beyond in the new World of Red Bull video, which you can view below. The video — which highlights Red Bull’s #GivesYouWingsRead more →

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Groupon Becomes Official Deal Site of Major League Baseball

By on December 5, 2012 in Sports Marketing

Groupon and Major League Baseball have come to terms to make the online coupon distributor the league’s official deal site. Groupon used the 2012 season to test the market, using promotions throughout the year. The multi-year deal will extend through the 2014 season and could potentially include all 30 MLB teams. Under the agreement, GrouponRead more →

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Johnny Manziel

Texas A&M Goes ‘All In’ With #JohnnyFootball Sports Marketing Campaign For Heisman Trophy

By on November 22, 2012 in Sports Marketing

It’s clear from the school’s dedicated website that the sports marketing crew at Texas A&M has gone ‘all in’, so to speak, with its campaign to help redshirt freshman quarterback, Johnny Manziel, win the Heisman Trophy. #JohnnyFootball — as he’s referred to by Aggie fans, media, and much of the college football world — hasRead more →

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Thunder’s Kevin Durant Officially Unveils Nike Zoom KD V

By on October 26, 2012 in Sports Marketing

Oklahoma City’s Kevin Durant and Nike joined forces once again, unveiling the Nike Zoom KD V. The premier basketball shoe is set to debut on December 8 and will carry a price tag hovering above $100. Leo Chang, Nike Basketball Footwear Design Director, used inspirational cues drawn from Durant’s life journey from his home state ofRead more →

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