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Madden 25 Finds Success In “The Bet” Campaign

With the recent release of Madden 25, EA sports was looking to better their marketing efforts.  By utilizing Colin Kaepernick, Russell Wilson and the rivalry between their respective teams, the company has come up with some marketing gold. Wilson wins the “eyebrow shaving bet” in Madden 25 ad Everyone with a vested interest in football…

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Super Bowl Halftime Show, The Pinnacle Of Pepsi’s Marketing Season

The Super Bowl is the mecca of sports marketing and media advertising.  It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show:  The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…

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Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

The boxing world is changing, whether people like it or not.  It’s claimed that UFC and other fighting sports are taking control of the market.  That being said, promoters of boxing are having to change their overall marketing strategy for the sport.  The evidence is in the upcoming Mayweather vs Alvarez fight, set to take…

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World Cup Has Great Cross Cultural Appeal To Sports Marketers

The World Cup is set to take place next year.  For sports marketers, this may be a golden opportunity to reach multiple cultures at once.  3.2 billion people watched the 2010 World Cup around the world. In the U.S., over 24 million people saw the final between the Netherlands and Spain.  Although Americans have yet to…

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NBC Soccer Coverage Markets Premier League To Americans

It’s widely known that soccer in the United States is a tough market.  With Americans so pre-occupied with football, baseball, basketball, and even hockey, the market size  for soccer looks rather meek.  NBC soccer coverage may change the market outlook for soccer in America. NBC soccer coverage begins With NBC having spent around $250 million…

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How To Land Your Dream Job In Sports with Brian Gainor, Director, Strategy + Analytics at Freshwire and Founder of Partnership Activation

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brian Gainor, Director, Strategy + Analytics at Freshwire…

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These Guys Can Sell Anything: The Five Most Marketable NFL Players

The start of NFL preseason means we’re just weeks away from fall and official football season. Baseball might be America’s pastime, but football is our passion. We prepare for each season by blocking out our Sundays and dutifully pouring hours into our Fantasy Football rosters. And with this great passion comes a strong group of…

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Fox Sports 1 Currently Stands At Half The Subscriptions They Originally Pledged

With so much anticipation mounting for the launch of the new Fox Sports 1 network, you would think they would have the necessary deals done with three of the nation’s largest pay TV companies.  As of now, FS1 has yet to strike deals with DirectTV, Dish Network, and Time Warner Cable  That is a total…

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Ryan Braun

How Can Ryan Braun Restore His Image?

As a Milwaukee Brewers fan, I will say the news about Ryan Braun being suspended for the season is very disappointing. Denial after denial, it appears he’s now admitting that he used performance-enhancing drugs. For the many who admired Braun, there’s not only anger and disappointment but also the fact that he lied to the fans. Now…

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Summer is Serious

Introducing the New Nike “Summer is Serious” Campaign

In my opinion, Nike is top of the class, not only in equipment but also in the marketing space. Time after time, they’ve come up with legendary campaigns that have become rooted in our culture. Nike continues to be a leader because even though the NBA season is over, they keep the basketball dialogue going in a…

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What Good Sportsmanship Brings to a Fanbase

Two prominent and respected teams played in this year’s NBA Finals. The San Antonio Spurs – winners of three NBA Championships had three stars competing with a future hall of famer looking for his fourth – against the Miami Heat seeking their second NBA championship in a row. They, too, had three stars with arguably…

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How To Land Your Dream Job In Sports with Chris Chaney, Ivy Sports Symposium – Founder

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals are willing to share their story, experiences and advice with aspiring sports business professionals to help them land a job in sports. Yesterday, we were joined by Chris Chaney, Founder of…

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