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Sports Industry Scores Big on World AIDS Day Support

On December 1st each year, people across the globe recognize World AIDS Day as an opportunity for people to unite in the fight against HIV, show their support for those living with HIV and commemorate those who have lost their lives to HIV. Sports Leagues and Teams Doing Their Part On World AIDS Day World…

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F1 Heads Toward Branded Content Sponsorships

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

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Penguins Give Pittsburgh An Early Happy Thanksgiving

As far as sports go, Thanksgiving is traditionally associated with football in this country. But for the last seven seasons, the Pittsburgh Penguins have been giving their city something to be thankful for. The Pens partnered with the Greater Pittsburgh Community Food Bank as part of their 7th annual Turkey Delivery, bringing an early happy Thanksgiving…

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Los Angeles Kings Market Strategy Utilizes ‘Commonality’

In a market that is chock-full of history and showtime, the Los Angeles Kings have tried for years to create their own following.  The Lakers, Clippers, and Dodgers ran the Los Angeles scene.  Meanwhile, the Kings were trying to desperately find a way to fill the Staples Center and build a fan base.  Gretzky brought…

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Sports And Health Reach Confluence In Pittsburgh

The Allegheny, Monongahela and Ohio Rivers no longer create the only confluence in Pittsburgh. That’s right, sports and health are partnering to create their own, equally important confluence in the city of steel. Sports and Health partner in Pittsburgh Hospital systems in Pittsburgh, such as UPMC, are finding it increasingly beneficial to partner with sports…

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“A Crucial Catch” Has A Double Meaning For The NFL

NFL players are heralded as soldiers marching onto the battlefield every Sunday of the season, but this month the League honors the heroes who fight and survive breast cancer. All across the league, players, officials, fields and fans are donning pink in support of the many women who have been and continue to fight and…

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Oracle And Ellison Win Big At America’s Cup

The saying goes “winning isn’t everything.”  But in the world of sports sponsorships and branding, it’s a little more than something.  Oracle can vouch for that, as their sponsored American team  sailed to a dramatic comeback victory in the latest America’s Cup. Oracle a big winner in America’s Cup Winning always puts brands and sponsors…

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‘The Sporting Nation’ Markets Sports To A Multi-Cultural United States

Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities.  TheSportingNation.com may be on to something with their unique approach to reaching the market.  Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…

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PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women

At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women.  PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…

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Madden 25 Finds Success In “The Bet” Campaign

With the recent release of Madden 25, EA sports was looking to better their marketing efforts.  By utilizing Colin Kaepernick, Russell Wilson and the rivalry between their respective teams, the company has come up with some marketing gold. Wilson wins the “eyebrow shaving bet” in Madden 25 ad Everyone with a vested interest in football…

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Super Bowl Halftime Show, The Pinnacle Of Pepsi’s Marketing Season

The Super Bowl is the mecca of sports marketing and media advertising.  It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show:  The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…

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Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

The boxing world is changing, whether people like it or not.  It’s claimed that UFC and other fighting sports are taking control of the market.  That being said, promoters of boxing are having to change their overall marketing strategy for the sport.  The evidence is in the upcoming Mayweather vs Alvarez fight, set to take…

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