With the Super Bowl fast approaching, you could say this is prime time for the NFL both on the field and off it for marketers. That’s because NFL fans in particular are passionate about their teams, and their phones.
Mobile devices are creating new opportunities for brands to connect with specific audiences. ThinkNear recently looked at the NFL fanbase to better understand their mobile usage patterns and identify strategies to engage with fans in the locations that matter most. They then threw all that information into an infographic. Have a look.