Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying their…
Archive | Social Media in Sports
Inspiring your Networks to Share your Stories
One of the key things to making your sports website work is getting the people who already love you to share your links or stories within their networks. This works similar to third party marketing – where someone else is endorsing your product for you. You ‘recruit’ people who like you so much they effectively…
Social Media Done Right
Last week I shared a basic social media guide to get you started on the right path. Today I will provide examples of two sports organizations that are using social media platforms correctly. However, instead of writing about well-known sports like basketball or football I thought it would be interesting to examine endurance challenges that…
The Social Media Engagement Guide
Guest Post by Dmitriy Gamarnik Before social media, reaching customers was a challenge accomplished by face to face, television, radio, or print advertising. Today, a company can use services like Twitter and Facebook to directly communicate with customers. This also means that crowd is filled with many voices and to be effective the message needs…
Question Effectively to be Successful in Sports
If You ‘__?__’ Effectively, You Will Be Successful in Sports: Sport Executives get offered their top job because they __?__. Most entry-level sports sales associates are able to break into the sport industry because they __?__. If a candidate for a collegiate Athletic Director position doesn’t __?__, how would a college even know about their…
The Digital Off-Season
With a new NBA Champion being crowned in the Dallas Mavericks, not only does it mark the end of a long and exciting NBA season, but it also marks the beginning of the off-season. While the off-season provides an opportunity for players to rest (with a few exceptions. See Kobe Bryant.) and a chance for…
Why Sports Teams [Don’t] Need Facebook Developers and Apps
“All good things come to an end.” Those words couldn’t be any more true. With Facebook investors looking toward an exit and an expected IPO sometime early next year, the casualties from Facebook not only include a multitude of social networks and startups, but very soon, Facebook developers. While it may be a little premature…
Manchester United Modernizes Corporate Communications
Manchester United last week confirmed that it has appointed Jon Tibbs Associates (JTA), a leading PR agency, to assist with its communications. You might wonder why the highly successful soccer club has made such an appointment. While United is still enjoying success on the pitch, all is not well off. The club, realizing this, is…
Shooting a Good Sports Image for Social Media
One of the biggest problems I faced when working with corporate clients in media was convincing them of the importance of using only quality photographs to help convey their brand correctly. I can never understand why businesses and sports persons will spend thousands on ‘flash websites’ but never invest a few hundred dollars in a…
The Biggest Grudge Match in Global Soccer
Competition is the very essence of sport. Every match, every team needs someone to beat. It’s just that some opponents you enjoy beating even more than others! This might be because of a long-standing animosity or a specific past insult to revenge. These “grudge matches” are amongst the most anticipated and best viewed games of…
Social Media and Sports Contracts
Guest Post by Elliot Solop Over a week ago, ESPN had a great story on the impact of social media, specifically Twitter, on action sports athletes and their respective endorsement contracts. Action sports, in general, is still very much a growing breed of sports. Unlike the major sports, it receives a lot less of streamlined…