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Sports Newsletter – 7 Things to Check Before Emailing

Every business in the sports industry should be utilizing email marketing.  It is a great way to improve customer loyalty and customer satisfaction and increase repeat sales.  For example, ticketing website Crowd Seat, can create promotional email campaigns targeting users based on their regions or favorite teams via their sports newsletter. Planning an email marketing…

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Tips for Designing Tablet-Commerce Websites

According to a report released by Forrester, 20 percent of mobile ecommerce sales are coming from tablet users and 60 percent of those who do own tablets use them to shop online. As the tablet market continues to take a big bite out of the PC space, businesses are retooling efforts to develop websites designed…

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Best Uses of Digital Sports Technology Today

Digital technology has come a long way. At first the sports universe was hesitant but now they have embraced it with open arms. In this article I would like to tip my cap to the impressive and custom ways teams and leagues have incorporated technology in sports. Tampa Bay Buccaneers Training camp is hard enough….

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How to Become an Industry Leader through Your Website

Everyone wants to be known as the expert in their industry. So how do you accomplish this? It’s easier said than done. Before  the digital world, industry leaders used traditional methods like speaking engagements, giving interviews, and writing books. Though these methods are practiced today, they are not practical for everyone. Today, open sources like…

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How to Use Quick Response Codes in Sports Marketing

It seems like Quick Response (QR) codes are becoming a popular trend within the sports marketing industry. Like with everything new, the first campaigns I noticed were cautious and small. Not anymore. Last week it was reported that a Bristish volleyball team will have sponsored QR codes placed on their bikini bottoms. Now that’s how…

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How to Use Social Media during the 2011 NFL Free Agency

We can all breathe easy, the NFL is back. And with a little more than a month left until the 2011 NFL season opener (Sept. 8th) we are witnessing a frenzy of a free agency period. In just one week we saw Chad Ocho Cinco traded to the New EnglandPatriots, Reggie Bush taking his talents…

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How to Become a Social Media Spy

Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying their…

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Social Media Done Right

Last week I shared a basic social media guide to get you started on the right path. Today I will provide examples of two sports organizations that are using social media platforms correctly. However, instead of writing about well-known sports like basketball or football I thought it would be interesting to examine endurance challenges that…

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