Top Menu

The Social Media Engagement Guide

Guest Post by Dmitriy Gamarnik

Before social media, reaching customers was a challenge accomplished by face to face, television, radio, or print advertising. Today, a company can use services like Twitter and Facebook to directly communicate with customers. This also means that crowd is filled with many voices and to be effective the message needs to be clear.

1. Goals

What are you trying to achieve and what is the expected outcome? This is an important question to ask at the beginning of any social media campaign. This step will provide guidance and a clear course to follow as you navigate the world of social media.

2. Metrics

How will you measure the results? There are a variety of ways in which to measure social media success. Typically the goal of social media is to build relationships and trust, which cannot be easily defined. Some common metrics to keep an eye on are the number of interactions, fans/followers, and conversions.

3. Message

What is your business’ message for the world? It is critical to decide what is unique about yourself or your business. Determine the ways in which you can deliver value to your customers and how you separate yourself from the competition. A unique identity, idea, or concept is highly beneficial in developing an online following.

4. Scenarios

What will you do if you receive a negative comment or a positive one, and how will you respond? It is important to have a clearly outlined protocol for managing your interactions and delivering appropriate and prompt responses.

5. Roles

Who is in charge of what and on which social platform? If multiple people are managing a social media campaign it may be necessary to define responsibilities and boundaries. This will ensure that no aspect of your social media campaign is neglected.

6. Audience

What type of crowd are you targeting and how will they benefit from the interaction? Social media is all about building relationships, so it is critical to make ensure that these relationships are with the right people. Your fans/followers should be interested in the value you can deliver.

7. Platforms

What social media tools will you use and how? There are many different mediums through which you can engage your audience. Choose the ones that will allow you to access the largest possible portion of your audience and communicate with them efficiently.

8. Influencers

Who are the influencers in the arena? Identify the important and well-known people within your audience who wield influence. Building relationships with these individuals can be very valuable and will help you climb your way to the top of the social media food chain.

9. Timeline

What are the phases of the project based on goals (special events, deadlines, sales, seasonality)? A timeline will allow you to take a step back and look at your social media campaign as a whole. Setting specific deadlines will allow you to stay on task, punctually execute the different phases of your social media marketing efforts, and ultimately allow you to reach your goals.

Dmitriy Gamarnik is a marketing analyst with Blue Fountain Media (www.bluefountainmedia.com) in New York City.

Latest Posts by Lewis Howes

The type guide of the Modern Language Association is often used in forms compiled by academics and professionals inside liberal arts areas or the humanities. MLA – style now is easier and more to-the-level than different types of quotation; it functions not long in- text details and an alphabetical report on solutions linked in the…

Edit Article Howto Be Considered A Salesman that is Wonderful Sales can be an art. Component aggressive, element inactive, if you balance the marketing and charm of a great salesman, you’ll be able to market ketchup popsicles to some girl in bright gloves to the 4th of September (although something marginally more practical is recommended).

Long skirts are advanced wonderful and ideal for preserving you cool through the hot summer temperatures. It’s outdated significant therefore it doesnt appear strict although, to mix them with all the right-top or plain boring. becauseclothing.com Watch all 9 photos highessay.com arbitrarilyvoguish.blogspot.com Take a look at which type of top matches which prolonged dress!

You realize anything about is a destination for a begin, check that highessay.com in case you want to write and sell Ebooks online, picking a subject. Some Guide writers are Professionals around the subject they write about, some are with the niche at minimum just acquainted. If you should be merely acquainted with a subject,…

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…

 The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…

Sponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…

Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….

A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…

,

6 Responses to The Social Media Engagement Guide

  1. chuckwilliams2 July 14, 2011 at 1:08 pm #

    @SeanMalarkey eh… not bad… you’ve posted better Malarkey 🙂

  2. olteanucluj July 24, 2011 at 12:40 pm #

    @MediaTip thanks for RT

  3. Addu April 30, 2019 at 9:38 pm #

    Hello friends this is a nice place and good game roblox generator is a online video game this game is very funny and most poplar in our country.

  4. Mike Burton June 7, 2019 at 4:46 am #

    http://www.sportsnetworker.com/2011/07/12/the-social-media-engagement-guide/ this is a great article!

Trackbacks/Pingbacks

  1. The Social Media Engagement Guide — Sports and Social Media Marketing | Eric Rice, Lone Wolf Inc - July 19, 2011

    […] is filled with many voices and to be effective the message needs to be clear.Complete story via The Social Media Engagement Guide — Sports and Social Media Marketing Tips.ShareTweetwpa2a.script_load(); News, News Stories Eric RiceAbout the author President of Lone Wolf […]

  2. The Unsexiness of Tactical Brilliance | Social Media Explorer - July 21, 2011

    […] The Social Media Engagement Guide (sportsnetworker.com) […]

Leave a Reply