Plato once said, “You can discover more about a person in an hour of play than in a year of conversation.” Plato lived almost 2400 years ago. Before social media, before the phone, before the fax, before e-mail and before the pony express. In today’s value driven business climate I feel this getting to know…
Social Media Shakes up Key Sports Events in 2011
This blog is fully dedicated to covering the shift in consumption of sport (and therefore the way athletes, sports organizations, and sponsors choose to interact with their audiences). Globalization, digitalization, and individualization are changing our lives – and they’re doing it fast! The shift towards global – social – sports consumption is no longer ‘a…
How to Use Social Media during the 2011 NFL Free Agency
We can all breathe easy, the NFL is back. And with a little more than a month left until the 2011 NFL season opener (Sept. 8th) we are witnessing a frenzy of a free agency period. In just one week we saw Chad Ocho Cinco traded to the New EnglandPatriots, Reggie Bush taking his talents…
Top 5 Most Followed Pro Athletes On Twitter
This is a guest post from Thomas Stone. A spontaneous decision to post one’s thoughts can backfire in an instant, but think of the backfire that can ensue for athletes with thousands of followers. History is clear evidence of the damage a simple “tweet” can cause to an athlete’s reputation. “What kind of person celebrates death?”…
Giving Up The Game
Many sports personalities choose to take on new roles within their preferred sport after they retire. Typical roles may include coaching, management, commentating and analizing. However, some sports personalities choose to head off on a completely different career path, completely unrelated to their original sport. This article will look at some of the more well-known…
Carving out a Niche with CrowdSeats.com
This is a guest post by Tyler Johnson My e-mail inbox has been blowing up lately with daily deals. Then more. And more. And delete. I wondered why I even opted in to a few of these sites as I delete nine out of 10 I receive. When I came across CrowdSeats.com, I became curious…
How to Become a Social Media Spy
Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying their…
Speaking to Sports Fan Diversity
This is a guest post by Max Wendkos “Congrats, you’ve been chosen! Get a magazine, blanket & bonus gifts.” Normally, I’d expect Gmail to automatically identify this e-mail subject as spam and filter it out of my inbox. After all, the sender of such e-mails tends to be a “Nigerian prince,” except that he’s usually looking to quickly…
Interview with Ranier Rackley – How the Lockout is Affecting Undrafted Free Agents
I met with Ranier this past weekend in Durham,NC, and within five minutes I knew he had maturity well beyond his 24 years. Standing at 6’ and 200 lbs., Ranier has the heart and passion that will make him a force to be reckoned with on any NFL field. He’s laser-focused on his long-time dream…
Inspiring your Networks to Share your Stories
One of the key things to making your sports website work is getting the people who already love you to share your links or stories within their networks. This works similar to third party marketing – where someone else is endorsing your product for you. You ‘recruit’ people who like you so much they effectively…
Social Media Done Right
Last week I shared a basic social media guide to get you started on the right path. Today I will provide examples of two sports organizations that are using social media platforms correctly. However, instead of writing about well-known sports like basketball or football I thought it would be interesting to examine endurance challenges that…
K-Swiss Gives Political Correctness the Finger in New Campaign
In a world where being politically correct has reached epic proportions, the new K-Swiss short film featuring fictional character Kenny Powers is a tremendous breath of fresh air. Creativity by corporations has been one of the leading casualties of the PC movement with brands paralyzed by fear, god forbid a noisy minority speaks out against…
The Social Media Engagement Guide
Guest Post by Dmitriy Gamarnik Before social media, reaching customers was a challenge accomplished by face to face, television, radio, or print advertising. Today, a company can use services like Twitter and Facebook to directly communicate with customers. This also means that crowd is filled with many voices and to be effective the message needs…
The Press Conferences we will Never Forget
Organizing a press conference can be a great idea. It will allow you the opportunity to reach all media outlets at the same time and / or provide a personal perspective on a particular story. A press conference can also build excitement or anticipation about a particular event or idea. It arms you with the…
Womens Football player Jennifer Kadlitz – Houston Power WR/Team Captain Interview
Womens Football Player – Jennifer Kadlitz I’ve covered womens football in previous articles. I’m not talking lingerie football…I’m talking professional tackle football, complete with pads and helmets. I have discovered the women I’ve interviewed in the pro leagues are gracious and good-hearted women from all lifestyles and occupations. They just love playing football. One such…