The battle on the issue with the Washington Redskins name being offensive is heating up. Many groups and individuals have come forth to express their disdain for the name and its prejudice background. Dan Snyder has already stated that he will “never” change the name of his football team, not leaving much wiggle room for…
Josh Hoffert
Author Archive | Josh Hoffert
Oracle And Ellison Win Big At America’s Cup
The saying goes “winning isn’t everything.” But in the world of sports sponsorships and branding, it’s a little more than something. Oracle can vouch for that, as their sponsored American team sailed to a dramatic comeback victory in the latest America’s Cup. Oracle a big winner in America’s Cup Winning always puts brands and sponsors…
The Top News In #Sportsbiz – 09.23.13 – 09.30.13
This week’s top news in the #SportsBiz includes Texas Motor Speedway installing the world’s biggest video board, standing at 218 feet wide by 94½ feet tall. Other news includes SeatAdvisor launching TicketResell, NASCAR’s awesome fan and media engagement center, a possible rebrand from the Washington Redskins, and Syracuse offering a free sports marketing class. Read on…
The NFL Officially Becomes One Of Twitter’s Media Partners
In a recent flurry of media deals, Twitter may have gained one of its most lucrative partners yet. The NFL has now become one of Twitter’s newest media partners in a deal that plans to bring football highlights to “Tweeters” everywhere. The NFL has found another great way to reach its audience Twitter is full…
‘The Sporting Nation’ Markets Sports To A Multi-Cultural United States
Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities. TheSportingNation.com may be on to something with their unique approach to reaching the market. Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…
Fox Sports Partners With Facebook To Drive Fan Engagement
Twitter has been a popular tool for sports networks such as ESPN, typically being used to drive fan engagement. In a somewhat parallel move, Fox Sports has recently partnered with Facebook for similar reasons. Their aim: to bring real-time Facebook streams to the sidelines. Fox Sports and Facebook Debut Partnership With Facebook frequently seeing user…
Barclays Center And Nets Strategically Partner With CBS Radio
Not only will the new partnership between Barclays Center, the Brooklyn Nets and CBS Radio expand its coverage of existing Nets games, but the deal looks to bring a vintage feel to New York. With CBS Radio broadcasting in many top markets, event promotions will be effective. Barclays Center, Nets, and CBS Radio to bring…
The Top News In #Sportsbiz – 09.16.13 – 09.23.13
This week’s top news in the #SportsBiz includes Orlando City Soccer eyeing a spot in Major League Soccer. Other news includes Fox holding a Super Bowl ad contest, fantasy sports proving to be a viable business, Toyota and NASCAR holding a tweet race, and Manchester United cashing in on sponsorships. Read on. Sports Jobs Orlando…
PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women
At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women. PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…
Group M Steps Up Its Sports Game With Sponsorship Division
Group M has recently turned their business efforts toward sports. SponsorCom is the newest addition to the Group M family, acting as a full-service sports sponsorship and rights division for an already-strong company based out of Australia. The fact that Group M is the leading global media investment management operation should alone be enough to persuade…
Madden 25 Finds Success In “The Bet” Campaign
With the recent release of Madden 25, EA sports was looking to better their marketing efforts. By utilizing Colin Kaepernick, Russell Wilson and the rivalry between their respective teams, the company has come up with some marketing gold. Wilson wins the “eyebrow shaving bet” in Madden 25 ad Everyone with a vested interest in football…
Was The NASCAR Sprint Cup Persuaded By Twitter Outcry?
NASCAR has continued to prove its excellence in the social media game. The final race for the Chase was held at Richmond International Raceway and many believe tampering was involved. In light of the situation – and perhaps fan outcry on Twitter – NASCAR added a 13th spot in a 12 car Chase for the Sprint…