Top Menu

The NFL Officially Becomes One Of Twitter’s Media Partners

Twitter-NFLIn a recent flurry of media deals, Twitter may have gained one of its most lucrative partners yet.  The NFL has now become one of Twitter’s newest media partners in a deal that plans to bring football highlights to “Tweeters” everywhere.

The NFL has found another great way to reach its audience

Twitter is full of fans from every sport on the planet.  Each fan base is different in size, but there’s no question that the NFL has one of the largest.  With the league’s recent media partnership with Twitter, content will be promoted straight to fan’s timelines.

The NFL’s official Twitter account will now have some of their tweets promoted.  The idea is to provide fans with an extra outlet of football content.  A major idea in this deal is to promote video clips through the social network.  In fact, fans will be able to view nearly “real-time” highlights from each Thursday Night Football game.  Some of these videos will only take a minute or so to be posted.

Other planned content will be spread throughout the week and include news, analysis, game highlights, and fantasy tips.  The account will also be used to entice fans to vote via live polls.

Not only will fans of the NFL be reached, but ads might be sent out based on influential people that non-fans are following.  Vishal Shah, VP-digital media business development for the NFL, estimates that roughly 20 million people will be reached because of the media partnership.

“From a discovery standpoint, we do want to get in front of new audiences and expose them to our sport. The economics are certainly a good benefit but not necessarily the primary objective for us.  We know that the fans are on Twitter, and we know the fans are consuming on social platforms. What we haven’t seen anyone else do is find the right way to deploy some of the crown jewels from a rights perspective and make sure the fans get the content to add context to all that social conversation.”

The fans will certainly be reached and conversation will be driven by the league’s promoted content.  There is apparent room to grow in these partnerships.  The NFL is certainly on the right track and perhaps can entice further partnerships because of the Twitter partnership.  What do you think of Twitter’s ever-growing list of social media partners?


Latest Posts by Josh Hoffert


The Olympic Games only come around every four years; not news to most.  But what happens to Olympic athletes and lesser known sports during those four long years? As Dr Andrea Eagleman explains, they are using social media to remain in the limelight. “Olympic sports and athletes are only in the spotlight every four years, but…


It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium.  Additionally, the shirt sponsorship between the two…


Alas, it’s the season many college fans have been waiting for:  College Football Bowl Season.  And tis’ the season to give, right? In what has become a tradition, official “swag bag” lists for each bowl game have been released. In case you are wondering, those who participate in bowl games around the country are awarded…


The NHL’s Winter Classic series has a short, yet storied six year history.  In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…


Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life.  News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology.  To get a full dose of…


“Look good feel good, feel good play good.”  This expression has been used over and over again within the sports world.  College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…


Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…


Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe.  The group draw is in itself an event, with television audiences in the hundreds of…


This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football.  Get your #SportsBiz fix below. Sports…


Thanksgiving is a day of wild amounts of food, crazy family members, afternoon food-naps and the unpacking of seasonal decorations. But one thing brings everything together nicely – seemingly wrapping turkey-day in a big bow – NFL football. However football, like food, doesn’t just come served on a silver platter without the prep-work. It is…

, , , , , , ,

One Response to The NFL Officially Becomes One Of Twitter’s Media Partners

  1. September 28, 2013 at 7:54 pm #

    I just couldn’t go away your web site prior to suggesting that I
    really loved the standard information a person provide in your guests?
    Is gonna be again continuously in order to inspect new posts

Leave a Reply