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Josh Hoffert

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The Top News In #Sportsbiz – 09.09.13 – 09.16.13

Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business.  Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium.  Read on for more. Sports Technology IBM uses analytics to…

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MSE To Offer Rewards For Season Ticket Holders

Have you ever wanted to be rewarded for all those sports tickets you buy?  If you’re a fan of Washington teams, you may be in luck.  Monumental Sports and Entertainment (MSE) has just launched a program to do just that:  Reward fans for being loyal ticket purchasers. The program sees MSE partner with E Group…

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The NFL Promotes American Football In China With “Home Field” Movement

In recent years, the NFL has been pushing to host games in Europe.  There have even been talks of relocating a team across the pond.  With the Jaguars committed to playing in Europe, the NFL’s sights are set to promote American football elsewhere.  It all started this past weekend with the NFL kickoff in China….

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Tokyo Plans To Retrofit Buildings For 2020 Olympics

The last time Tokyo hosted the Olympics was in 1964.   With a promise of “careful hands”, Tokyo has once again won the right to host the Games.  The 2020 Olympics seem to be a long time away, but there is a lot of work to do. 2020 Olympics to Have “Retrofitted” Venues Year after…

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Super Bowl Halftime Show, The Pinnacle Of Pepsi’s Marketing Season

The Super Bowl is the mecca of sports marketing and media advertising.  It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show:  The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…

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The Top News In #Sportsbiz – 09.02.13 – 09.09.13

This week’s Top News In #Sportsbiz includes the NFL RedZone as a perk for “The Membership Club” and the Jacksonville Jaguars creating “Stand United Fridays” to engage fans.  Other news includes the Galaxy Gear being pre loaded with MyFitnessApp, Beaver Stadium attendance dropping, and MLB teams trash talking on Twitter.  Get in and get your…

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Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

The boxing world is changing, whether people like it or not.  It’s claimed that UFC and other fighting sports are taking control of the market.  That being said, promoters of boxing are having to change their overall marketing strategy for the sport.  The evidence is in the upcoming Mayweather vs Alvarez fight, set to take…

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World Cup Has Great Cross Cultural Appeal To Sports Marketers

The World Cup is set to take place next year.  For sports marketers, this may be a golden opportunity to reach multiple cultures at once.  3.2 billion people watched the 2010 World Cup around the world. In the U.S., over 24 million people saw the final between the Netherlands and Spain.  Although Americans have yet to…

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STX Holds Facebook Contest To Find Next Intern

STX is a global sporting goods leader.  Just like last year, the company is once again hosting its STXtreme Internship Contest.  A Maryland based intern will take part in photo shoots, sales meetings and sporting events.  This isn’t your “run of the mill” internship.  If you want a once in a lifetime, hands-on experience planning events…

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Citi Makes Moves To Win Over Boston

This January, Fenway Park will once again become ice laden for fans and sports teams alike.  “Frozen Fenway” is a two-week series of ice skating events that will include four college hockey games.  A difference for this year is visitors will see the addition of Citi as the event’s title sponsor. Frozen Fenway began back in…

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The Top News in #Sportsbiz – 08.26.13 – 09.02.13

Top news in the #sportsbiz this week includes Wayin helping the St. Louis Rams connect with fans.  Other news includes “The Meeting 9” offering action sports networking, ESPN facing anti-bundling questions, the NFL pressuring ESPN to back out of the “Frontline” documentary and AT&T promoting and protecting its sponsorship deals.  Read on to get your…

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NBC Soccer Coverage Markets Premier League To Americans

It’s widely known that soccer in the United States is a tough market.  With Americans so pre-occupied with football, baseball, basketball, and even hockey, the market size  for soccer looks rather meek.  NBC soccer coverage may change the market outlook for soccer in America. NBC soccer coverage begins With NBC having spent around $250 million…

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