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How to Be a Sports Agent


sports agentBetween Entourage, Jerry Maguire, and a whole host of glamorous media portrayals of sports agents it’s no wonder that interest in the career has spiked. They’re often portrayed as macho, masterful negotiators, shouting into their cell phones while driving to their palatial home in a custom Mercedes; all this while rubbing elbows with star athletes and supermodels.

As is often the case, these romanticized snapshots of being a sports agent don’t really tell the whole story. While sports representation is a relatively new field, today’s great sports agents have evolved considerably. They’re accountable for so much more than just filling their clients’ pockets and scoring larger contracts. They represent athletes on all counts, often helping athletes determine their career priorities, offering financial counsel, and providing support wherever it’s needed.

While the earning potential for a sports agent can be considerable, the field isn’t all about earning more. Great agents make a difference in their client’s lives, ensuring their professional well-being in whatever way they can.

As such, having a broad skill-set is essential to being a valuable sports agent. If you’re looking to become a sports agent yourself, here are some of the talents that can set you apart.

Knowledge of Personal Finance

Professional athletes, typically being young men and women without much experience in the working world, are in a precarious position. When they sign their first contract, they can find themselves riding a wave of new income and being introduced to an exciting new lifestyle. But given that their careers are notoriously short, it can be easy for athletes to think their resources are infinite, mismanage their finances, and end up in dire straits later in life. Or possibly even while they’re still playing.

While negotiating contracts and representing an athlete’s career is an essential part of an agent’s financial responsibility to their client, providing financial management advice is just as critical. This is the most important thing to realize about being an agent: you’re more than just contract representatives, you’re complete representatives. An agent’s job is to help their client be successful at all stages of their life and career.

If you can serve as your client’s dedicated financial advisor, it’s a definite advantage as you pursue your first clients. If not…

Connections to Critical Resources

…You should know who to send them to. Despite the popular, rose-colored impression of what it means to be a professional athlete it can be a very stressful, demanding life. Keeping athletes at peak performance means much more than helping them stay in shape. Emotional support is a major part of anyone’s life – and athletes are no exception. From a business perspective, it’s in your best interest to make sure that your client feels motivated, healthy, and positive about their career.

The more services you can offer your client the better. One of these services can be to help them find the right resources when they’re in need. It’s impossible to anticipate all the challenges a client might face, but forming connections with high-quality healthcare providers, support groups, and other service professionals can help you put your client in touch with the right people. Frequent, frank conversations with your client will help you better understand exactly what they need to continue performing at their best.

People Skills


This should be fairly obvious, but working as an agent involves a lot of communication. Contract attorneys, doctors, team administrators, coaches, advisors, corporate sponsors – there are a lot of people behind every successful athlete, and agents work with all of them. As the main advocate for your client’s future, knowing how to deal with others, work together, and make deals that benefit your client is certainly a tough social challenge. But as your network builds, so will your ability to quickly face problems and get in touch with the right contacts.

While every client is different, a level of personal intimacy with your clients can make anticipating and addressing their needs much easier. Being a trustworthy, reliable presence in their lives is essential to developing that relationship. The stronger the connection, the more likely that they’ll retain your services.

Work Ethic

Given that issues can arise at any time, great sports agents make themselves reachable at all hours of the day. Combined with their regular volume of work (some top agents report being on 300-500 calls a day), things can get hectic fast. This can make striking a work/life balance incredibly difficult, especially in the early years of a career. That makes drive and dedication absolutely essential for those looking to break into the field. It’s a competitive, fast-paced profession that demands a lot from its proponents.

That said, the upside of putting in that work is immense. To be an agent is to work in a perpetually changing landscape that always presents new challenges. It also sets the stage for some truly exciting life experiences. Working with athletes at the top of their game is a dream for so many – and sports agents do it on a daily basis.

Not all of the romance surrounding the field is exaggerated. Great agents fight tirelessly for their clients and their well-being, who in turn bring joy to the world with their performance. With the right set of skills, you can do the same.

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Jerry Maguire

  Between Entourage, Jerry Maguire, and a whole host of glamorous media portrayals of sports agents it’s no wonder that interest in the career has spiked. They’re often portrayed as macho, masterful negotiators, shouting into their cell phones while driving to their palatial home in a custom Mercedes; all this while rubbing elbows with star…

Jobs In Sports Management

It takes much more than star athletes to make a sports franchise successful. Behind every win on the field, there’s a team of skilled sports management professionals keeping the organization’s basic operations moving, coordinating game day events, promoting ticket sales, supporting athletes, and filling a wide variety of other critical roles. It’s no surprise that…

sporting events

2016 will showcase a range of highly anticipated sporting events all around the world. We’re sure you’d like to plan around these events, and as far in advance as possible. From cycling to the Olympics, it’s going to be an action-packed year in the sports industry. The Most Anticipated Sporting Events in 2016 That said,…

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

Many times, coaching athletes involves looking at them from a sports psychology perspective. Enhancing even the best player’s physical performance is only part of the end goal. Coaches should strive to support their athletes mentally and emotionally, all while preparing themselves to deal with the psychological challenges of being a coach. Below, we’ve compiled a…

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

concussions in the NFL

It’s hard to understand how some 500 players have suffered concussions in the NFL in just the last few years without it having athlete safety become a more important topic in our society. The recent film Concussion, featuring Will Smith, has brought the issue of sports-related traumatic brain injuries back to center stage in the mainstream media….

In this day and age different types of sports are coming up everywhere. This includes eSports, which combine the technology of 2015 with the competition of traditional sports. ESPN recently aired a broadcast of colleges competing against each other in “Heroes of the Storm,” which got a quality rating for its channel and time slot….

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When you think about it there are millions of people who each make sports great in their own way. Fans make up most of that population, but there are also players, trainers, reporters and announcers. Then there are the men and women who make up the foundation of our favorite franchises – coaches and management….

Everyone has a favorite sports bar or pub, and a great factor that influences our choice is the people you get to interact with there. What would sports bars be without fans to cheer with (or against) your favorite team? You think you could easily win any debate while the game is on. But you…

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57 Responses to How to Be a Sports Agent

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