Top Menu

ESPN and Twitter to Join Sports Media Forces

sports mediaESPN and Twitter have announced a major deal, in which the social media giant will post sports-related highlight videos on their site, moments after the live action unfolds. The deal should generate advertising revenue for both parties.

Highlights will range from NCAA football to qualifying matches for soccer’s World Cup 2014 to the X Games.

Users can view highlights via Twitter’s mobile applications and website, and ESPN will sell ads running inside the video clips, sharing all revenue with Twitter.

ESPN and Twitter first teamed on video highlight trials late last year, recruiting Ford Motor Company to sponsor game-changing moments from the network’s college football broadcasts. ESPN said the highlights were viewed more than 7 million times.

Twitter executives are in talks with other broadcasters, including CBS and NBC Universal, to explore additional opportunities for collaborating on digital video efforts distributed across the Twitter platform, with each side selling ads to accompany the clips.

Twitter has pitched to networks that videos will drive viewership by convincing users to turn on the television for the remainder of the broadcast–programmers also can reward viewers who’ve already tuned in by offering exclusive Twitter clips.

Twitter passed the 200 million monthly active user milestone in late 2012. The majority of these users visit the site via their mobile devices.

“We want to be able to push ESPN’s content wherever sports fans are,” said Eric Johnson, ESPN’s executive vice president of multimedia sales. “Twitter is a great opportunity for us to do that.”

Twitter is on pace to generate advertising revenues in the range of $580 million in 2013.

“There is certainly a lot of interest from broadcasters,” said Glenn Brown, Twitter’s head of promoted content and sponsorships. “Video is very popular on the Web; it’s what our TV partners are good at doing, and it’s an area that ad partners are most interested in.”

Photo Courtesy of: Twitter

Latest Posts by Bryan Mcwilliam

One of the toughest and most intimidating parts of the sports writing process – especially for a new writer – can be the interview. How do you get the interview you want? Who do you contact in order to get this interview? What questions are okay to ask in this interview? Do you conduct interviews…

A number of people ask me every day if it’s difficult to be a sports journalist and my response is usually the same: “It’s not difficult to write a story, it’s difficult to get one published.” Getting your sports articles published can be nerve-wrecking and a real pain in the butt to say the least,…

journalism jobs

From sports business to sports media to sports technology and sports sponsorship, all of these fields fall under sports journalism jobs, which require a canvas in which to draft your words and voice an opinion when you’re a journalist. No matter what sector of the sports world you cover, you’ll need to become familiar with several…

sports jobs

Sports Media The Aaron Hernandez Murder Case Former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm…

sports social media

The San Francisco Giants have put themselves at the forefront of the sports social media scene with the recent addition of a sports social media cafe inside AT&T Park. The Giants made the addition less than two weeks ago behind the centerfield wall in Peet’s Coffee. The cafe is one of a kind in MLB…

sports technology

Yahoo Inc. has purchased Bignoggins Productions for an undiscosed amount according to a report. The purchase of the small mobile applications company is one of several that CEO Marissa Meyer has completed since taking over more then a year ago. The investment is a small one compared to Yahoo’s purchase of Tumblr – which cost…

sports social media

Yes, you read the headline correctly. Three sisters from Nebraska recently used sports social media to help them develop notoriety while storming onto the field of a College World Series baseball game. Sisters Kayleigh, Emily and Torrie Hill of Omaha tweeted that they had a plan to run onto the field of the game and…

sports media

On Wednesday, former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm and two counts of posession…

sports business

The Chicago Blackhawks are the Stanley Cup champions, after beating the Boston Bruins on Monday. The Hawks won their fifth Stanley Cup in franchise history and their second in the last four seasons. The Windy City representatives rode a dominating regular season into the playoffs and – aside from having some trouble with the Red…

sports jobs

Sports Business Yahoo Named Founding Partner at Levi’s Stadium The San Francisco 49ers have partnered with Yahoo in a deal with the team’s new stadium in the Silicon Valley. The agreement will allow fans to upload photos to Flickr – which is owned by Yahoo – during the game as well as allow fans to…

, , , ,

One Response to ESPN and Twitter to Join Sports Media Forces

  1. Susanna October 6, 2014 at 7:32 am #

    Magnificent beat ! I wish to apprentice while you amend your web site,
    how can i subscribe for a blog site? The account aided me a acceptable deal.
    I had been a little bit acquainted of this your broadcast provided bright clear idea

Leave a Reply