(This is a guest article by Ash Read)
The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have across the pond. Many of our bigger clubs have yet to recognize the power of social media. They broadcast news, results and details of any promotional offers, but in many cases there is very little interaction and engagement with the fans, which is a key aspect of social media, isn’t it?
In an age where the Premier League has a huge presence on the web and a huge global fanbase, it’s surprising there aren’t more Premier League players using Twitter. There is potential for these players to use social media in building their personal brands and following.
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