It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium. Additionally, the shirt sponsorship between the two…
Tag Archives | Premier League
NBC Soccer Coverage Markets Premier League To Americans
It’s widely known that soccer in the United States is a tough market. With Americans so pre-occupied with football, baseball, basketball, and even hockey, the market size for soccer looks rather meek. NBC soccer coverage may change the market outlook for soccer in America. NBC soccer coverage begins With NBC having spent around $250 million…
Manchester ‘U’ Aims To Achieve Sports Sponsorship, Media Deals With Opening Of U.S. East Coast Office
Manchester United is certainly a well-recognized brand across the pond in England. Yet, even in the United States, the 19-time English Premier League champions have their fair share of supporters. While superstars Wayne Rooney and Rio Ferdinand are using their popularity on social media as leverage in sports sponsorship negotiations, the team hopes to use…
Battle For Europe: La Liga vs. English Premier League (INFOGRAPHIC)
In Europe, there are two football powerhouse leagues — Spain’s La Liga and England’s Premier League — and then there’s everybody else. And with the football season just beginning, theScore, a sports media company based out of Toronto, Ont., compared the top-tier leagues across the social media platforms, Facebook and Twitter. Additionally, there were other various…
Twitter and the Premier League
(This is a guest article by Ash Read) The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have…