Adidas Social Media Shoe Ready For Tweeps, Mass Production Set For 2016

Written by Mark Burns in Sports Technology

Just when you might have thought social media couldn’t integrate itself into the sports world anymore, clothing manufacturer Adidas has decided to up the ante in the summer of 2012. Adidas has updated its adiPower Barricade shoe by transforming it into the Adidas social media shoe, one that can receive tweets. The Adidas Barricade is outfitted with an Arduino unit, an external LCD to display information to the shoe’s user, and a customized software that shares Twitter data on the screen.

Adidas said that the shoe is currently being displayed at the Adidas media lounge, with the German manufacturer projecting that it will mass produce the shoe in 2016.

“You’ve got fans tweeting athletes, athletes tweeting fans, and to top that, you have an Adidas sneaker that lets you tweet an athlete while they’re on the court. In 2016, every athlete might have a shoe like this,” Adidas said according to Ubergizmo.com.

Newly Customized Adidas Social Media Shoe

Hey 2012, I’m up and running!!!

— adidas Barricade (@adidasbarricade) August 9, 2012

Photo Credit: Engadget.com

Mark Burns

Mark Burns graduated from the University of Michigan in May 2011 and is two months away from graduating from law school at Belmont University in Nashville, Tennessee.

Mark wrote for SportsNetworker.com in 2012 and 2013.

Currently, Mark is a Fellow with Sports Symposium, Inc. where he is assisting with the planning and execution of the first Global Sports Symposium set to take place on May 15, 2014 in London, England at Emirates Stadium (home of Arsenal FC). Mark also is a Contributor with Sporting News and covers the sports business beat. He is a Contributor with SportsAgentBlog.com as well.

Mark has held a handful of other internships throughout the past few years with the Nashville Predators, Belmont University Athletic Department, Movement Talent Agency, and Leverage Agency.

He has written for roughly a dozen print/online publications including Forbes.com where he was a Co-Contributor. Mark has also worked with Volleyball Magazine, College Hockey News, USCHO.com, The Migala Report, Michigan Hockey Magazine, and others.

Mark was recently named a 2013 “30 Under 30” Award Recipient (Sports Launch Magazine) in addition to being named A Rising Star In #SportsBiz for 2013 and 2014 (SportsNetworker.com). In 2013, The Migala Report also named Mark a Twitter ‘Must Follow’ for #SportsBiz Job Advice.

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