Just when you might have thought social media couldn’t integrate itself into the sports world anymore, clothing manufacturer Adidas has decided to up the ante in the summer of 2012. Adidas has updated its adiPower Barricade shoe by transforming it into the Adidas social media shoe, one that can receive tweets. The Adidas Barricade is outfitted with an Arduino unit, an external LCD to display information to the shoe’s user, and a customized software that shares Twitter data on the screen.
Adidas said that the shoe is currently being displayed at the Adidas media lounge, with the German manufacturer projecting that it will mass produce the shoe in 2016.
“You’ve got fans tweeting athletes, athletes tweeting fans, and to top that, you have an Adidas sneaker that lets you tweet an athlete while they’re on the court. In 2016, every athlete might have a shoe like this,” Adidas said according to Ubergizmo.com.
Newly Customized Adidas Social Media Shoe
Hey 2012, I’m up and running!!!
— adidas Barricade (@adidasbarricade) August 9, 2012
Photo Credit: Engadget.com