Just when you might have thought social media couldn’t integrate itself into the sports world anymore, clothing manufacturer Adidas has decided to up the ante in the summer of 2012. Adidas has updated its adiPower Barricade shoe by transforming it into the Adidas social media shoe, one that can receive tweets. The Adidas Barricade is outfitted with an Arduino unit, an external LCD to display information to the shoe’s user, and a customized software that shares Twitter data on the screen.
Adidas said that the shoe is currently being displayed at the Adidas media lounge, with the German manufacturer projecting that it will mass produce the shoe in 2016.
“You’ve got fans tweeting athletes, athletes tweeting fans, and to top that, you have an Adidas sneaker that lets you tweet an athlete while they’re on the court. In 2016, every athlete might have a shoe like this,” Adidas said according to Ubergizmo.com.
Newly Customized Adidas Social Media Shoe
Hey 2012, I’m up and running!!!
— adidas Barricade (@adidasbarricade) August 9, 2012
Photo Credit: Engadget.com
That is very interesting, You’re an excessively professional blogger. I’ve joined your feed and sit up for in the hunt for more of your excellent post. Also, I have shared your site in my social networks!
Hi, i think that i saw you visited my web site so i came to “return the
favor”.I’m trying to find things to improve my web site!I
suppose its ok to use a few of your ideas!!
Hi I am so delighted I found your weblog, I really found
you by error, while I was looking on Yahoo for something else, Nonetheless
I am here now and would just like to say thanks a lot for a incredible post and a all round entertaining blog (I also love the
theme/design), I don’t have time to go through it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have
time I will be back to read much more, Please do
keep up the superb b.