The Washington Capitals are well known in the sports world as being one of the more “technically” savvy teams in professional sports.
There is no doubt that this is due to the fact that their owner, Ted Leonsis has a long history in the tech world as the former President of AOL and now majority owner of Monumental Sports & Entertainment.
Now, I’m sure many of you have probably heard of Ted Leonsis. But, have you heard of Sean Parker? No, not that Sean Parker….but THE Sean Parker. Sean is the Director of Digital Media for the Washington Capitals and he has been leading the online charge for the Capitals since 2003 (pre-Ovechkin days).
I have known Sean now for about 3 years. We first met in Washington where he was kind enough to let me shadow him during a Washington Capitals game day to get a first hand look at what he does. And, I can honestly say that he could be the hardest working man in sports!
Sean Parker Talks Social Media, Monetization and Sports Jobs
Now, our interviews are typically 15-30 minutes long, but in this case, Sean had so much great insight to offer, we ended up pushing over 1 hr!! So, for the sake of making it easier for you to pull out the parts that are of interest to you, we’ve broken down the interview into four (4) parts:
- Part 1 – Washington Capitals Social Media Strategy
- Part 2 – Monetizing Social Media In Sports
- Part 3 – Google+, Pinterest & The Female Hockey Fan
- Part 4 – How To Get A Job In Sports
If you’d rather read the interview, make sure to check out the video transcript below. Included in the video transcript are links to some of the tools and social accounts mentioned in the interviews.
Meet Sean Parker – Director of Digital Media
Sean Parker is the Director of Digital Media for the Washington Capitals.
He has over 15 years of experience of integrating design and technology to fit client needs in the advertising, communications and marketing arenas.
View Sean’s Linkedin profile as an infographic: http://vizualize.me/2RY5DfCItu#.T2EZH2LUNTM
Part 1 – Washington Capitals Social Media Strategy (24 mins)
Part 2 – Monetizing Social Media In Sports (20 mins)
Part 3 – Google+, Pinterest & The Female Hockey Fan (15 mins)
Part 4 – How To Get A Job In Sports (15 mins)
If you prefer reading the interviews versus watching the videos, click on the link above to access the video interview transcripts.
What do you think of the Washington Capitals approach to social media? What are they doing great? What do you think they could be doing better? Leave your comments below and/or send us a tweet to @sportsnetworker