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Washington Capitals Director of Digital Media Talks Social Media (VIDEO)

Director of Digital Media

Photo courtesy of SocialTimes.com

The Washington Capitals are well known in the sports world as being one of the more “technically” savvy teams in professional sports.

There is no doubt that this is due to the fact that their owner, Ted Leonsis has a long history in the tech world as the former President of AOL and now majority owner of Monumental Sports & Entertainment.

Now, I’m sure many of you have probably heard of Ted Leonsis.  But, have you heard of Sean Parker?  No, not that Sean Parker….but THE Sean Parker.  Sean is the Director of Digital Media for the Washington Capitals and he has been leading the online charge for the Capitals since 2003 (pre-Ovechkin days).

I have known Sean now for about 3 years.  We first met in Washington where he was kind enough to let me shadow him during a Washington Capitals game day to get a first hand look at what he does.  And, I can honestly say that he could be the hardest working man in sports!

Sean Parker Talks Social Media, Monetization and Sports Jobs

Now, our interviews are typically 15-30 minutes long, but in this case, Sean had so much great insight to offer, we ended up pushing over 1 hr!!  So, for the sake of making it easier for you to pull out the parts that are of interest to you, we’ve broken down the interview into four (4) parts:

  • Part 1 – Washington Capitals Social Media Strategy
  • Part 2 – Monetizing Social Media In Sports
  • Part 3 – Google+, Pinterest & The Female Hockey Fan
  • Part 4 – How To Get A Job In Sports

If you’d rather read the interview, make sure to check out the video transcript below.  Included in the video transcript are links to some of the tools and social accounts mentioned in the interviews.

Meet Sean Parker – Director of Digital Media

Sean Parker is the Director of Digital Media for the Washington Capitals.

He has over 15 years of experience of integrating design and technology to fit client needs in the advertising, communications and marketing arenas.

View Sean’s Linkedin profile as an infographic: http://vizualize.me/2RY5DfCItu#.T2EZH2LUNTM

Twitter: http://twitter.com/spikep
Linkedin: http://www.linkedin.com/in/seanparker
Website: http://badlemon.com/blog/
Instagram: http://statigr.am/user/spikep

Part 1 – Washington Capitals Social Media Strategy (24 mins)

Part 2 – Monetizing Social Media In Sports (20 mins)

Part 3 – Google+, Pinterest & The Female Hockey Fan (15 mins)

Part 4 – How To Get A Job In Sports (15 mins)

Video Transcripts

 

If you prefer reading the interviews versus watching the videos, click on the link above to access the video interview transcripts.

What do you think of the Washington Capitals approach to social media? What are they doing great? What do you think they could be doing better? Leave your comments below and/or send us a tweet to @sportsnetworker

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26 Responses to Washington Capitals Director of Digital Media Talks Social Media (VIDEO)

  1. seokiwi March 21, 2012 at 11:34 am #

    Loved the piece on Monetizing Social Media, I think every major sports team in the country/world will be busy scrambling 2012/2013 to build out their social media teams to master this incredibly powerful piece of the marketing puzzle. Amazing job opportunities for those who take the initiative to learn and execute on this stuff now. 

  2. trevorturnbull March 21, 2012 at 2:01 pm #

     @seokiwi Agreed…..was great to hear Sean’s take on how they are working with other departments within the organization to identify opportunities.  
     
    Monetizing social media is definitely a challenge, but I believe it doesn’t happen until all departments understand the opportunities so they can communicate them to current and potential sponsors.  
     
    The sponsors are asking for “social” to be included in their sponsorship deals….the opportunity is there!

  3. spikep March 21, 2012 at 4:24 pm #

     @seokiwi Thanks for the kind words. I do think monetizing is going to be key from here on out. Social has become a full-fledged marketing and communication channel and besides we need to find a way to pay for all those hours we spend on Facebook and Twitter.

  4. seokiwi March 21, 2012 at 6:30 pm #

     @trevorturnbull Smart Sponsors for wanting in on this and even smarter leadership/management by the folks @washcaps for getting it and having the balls to execute on all this. Hats off to them, makes me happy to hear these stories. Cheers. 

  5. sportsnetworker March 22, 2012 at 1:13 pm #

    @reddusfoximus thanks for the RT Pam!

  6. sportsnetworker March 22, 2012 at 1:14 pm #

    @seo_kiwi thanks for the RT Aaron!

  7. Sports Networker March 23, 2012 at 2:11 pm #

    thanks for the like Pam!

  8. spikep March 26, 2012 at 2:37 pm #

    @clintperez Thanks for the link!

  9. spikep March 26, 2012 at 2:38 pm #

    @FitzmauriceT Thanks for linking. I’m digging you Bash Brothers icon.

  10. FitzmauriceT March 26, 2012 at 2:40 pm #

    @spikep lol I’ve wanted this poster forever. Couldn’t find it so use it as the avi. Keep up the good work so I can tweet ur content!

  11. clintperez March 26, 2012 at 2:48 pm #

    @spikep Absolutely. Big #Caps fan and love what you are doing. Let’s get a win tomorrow night!

  12. sportsnetworker March 27, 2012 at 1:51 pm #

    @bfesl7t thanks for the RT ahmed!

  13. sportsnetworker March 27, 2012 at 1:52 pm #

    @billionaires2be appreciate the RT!

  14. sportsnetworker March 27, 2012 at 1:53 pm #

    @danielpeterson thanks for the RT Daniel!

  15. sportsnetworker March 27, 2012 at 1:53 pm #

    @hallpassmedia appreciate the RT!

  16. sportsnetworker March 27, 2012 at 1:54 pm #

    @cserafino thanks for the RT chris!

  17. bfesl7t March 28, 2012 at 5:43 am #

    @sportsnetworker you’re welcome 🙂

  18. sportsnetworker March 30, 2012 at 7:13 am #

    @hjalmars thanks Hjalmar! Be on the lookout for more interviews to come in the future

  19. trevorturnbull March 31, 2012 at 12:49 pm #

    .@hjalmars Gr8 to hear you enjoyed the interviews w/ @oscarugaz & @spikep . Both very smart guys…they make my job easy 🙂 @sportsnetworker

  20. AUSwimDive May 14, 2012 at 2:02 pm #

    @tremmsAU checking out the webcast right now. Fun stuff. Want us to name you the head of our social media dept?

  21. tremmsAU May 14, 2012 at 2:12 pm #

    @AUSwimDive Haha I think @AleZander24 and I should split it, if anything.

  22. AUSwimDive May 14, 2012 at 2:13 pm #

    @tremmsAU @AleZander24 The wheels are already spinning here in Ashland.

  23. tremmsAU May 14, 2012 at 2:13 pm #

    @AUSwimDive How did the locker room dedications go?

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