The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
CEO Of The Year: Mark Cuban
“Mark Cuban may have purchased the Dallas Mavericks as a frustrated fan. And, considering his passion for the game, he may have a “basketball heart.” But it’s his business acumen—with its emphasis on the steadfastness of his front-office team—that many CEOs can relate to.”
Tuesday Blogdome: Guess how much Penn State merchandise sales have dropped since the scandal?
“WE ARE! Losing Money. As the Jerry Sandusky scandal continues to unfold at Penn State University, many people assumed that the Penn State brand — known nationally as pristine and rule abiding — would take a hit. Although probably few guessed that the hit would be this big, this fast.”
Sports Networking
Messner lecture to address cultural impact of Title IX on women in sports
“‘Title IX is useful in a lot of ways, but it’s not fully responsible for the revolution in sports. It can’t be the only tool we use to address gender and equality in society,’ says Michael Messner, who teaches at the University of Southern California.”
Major League Connection Launched a New Sports Networking Site Dedicated to Connecting Althetes, Coaches, Scouts, Teams and Fans Around the World
“The site encompasses the most popular sports in the world, which include soccer, cricket, football, baseball, basketball, tennis, lacrosse, golf, hockey, rugby, field hockey, and others. The site is configured for top level domains, and language translation in the largest global markets from China and Russia to Canada and Brazil.”
Sports Marketing
SportAccord and IEC in Sports Create Media Platform for Multi-Sport Events
“SportAccord has ambitions to develop a series of events covering a whole range of summer and winter sports.”
Beijing Hyundai to build sports marketing to enhance brand strength
“Of culture, continued investment in sports marketing, is the new brand slogan of Beijing Hyundai ‘new thinking to create new value’ of specific initiatives on the one hand by cultural, sports marketing and consumer emotional communication, so that they get more emotional experience, thus affecting the user’s buying behavior.”
Sports Sponsorship
Sport Sponsorship Aims to Stay On Top of It’s Game
“Just when the world of sports sponsorship felt it had got over the worst effects of the 2008 global financial crisis, along has came a new malaise hitting Western economies once again.”
Medibank Serves Up Australian Open Sponsorship
“Australian health insurer Medibank has signed up as a sponsor of the Australian Open tennis event for the next three years.”
Sports Ticket Sales
NBA Lockout Could Help College Basketball Ticket Sales
“Season openers are two weeks away and the traditional powers — in their traditional conferences, for now — dot the preseason polls as potential national title contenders. But will the normally slow early-season NCAA ticket sales get a boost from the NBA lockout?”
Surprise Teams Bolster Mid-term NFL Ticket Sales
“It’s the teams that have had surprising success catching the attention of fans and boosting the ticket sales of former doormats.”
Social Media in Sports
Real Madrid Optimise Stadium Connectivity for Social Media
“Yesterday, Real Madrid C.F. announced a partnership with CISCO Systems to ‘make the Santiago Bernabeu one of the most technologically advanced stadiums in the world.’”
PlayUp Pushes to China
“By pushing into China, PlayUp establishes a presence in each of the three top markets for mobile sports. It is already active in India and Brazil.”
Sports Media
My Sportsman: Robert Lipsyte
Lipsyte follows a few simple rules. When you cover athletes, you don’t “god ’em up.” When you write about sports (not “sportswrite”), you don’t “pipe” something even a half-step removed from the truth. And you always keep tabs on who holds power and how it’s wielded.”
Infographic of the Day: The Pro Sports Twitterverse
“In one zoomable map, it shows you who speaks loudest in the realm of pro-sports tweeting.”
Sports Technology
The Best iPhone Sports Apps of 2011
“Here’s a look at 2011’s best relatively timeless sports apps. It’s a mix of newcomers to the App Store along with two older apps that brought a few new updates in 2011 that kept them ahead of their competition.”
Tablet Computers are Game-Changer in Pro Sports
“In the halls of the Tampa Bay Buccaneers practice facility, players can be seen carrying iPads everywhere they go. They’re not goofing off or taking a break, it’s part of their weekly football practice.”
Sports Jobs
A’s Michael Taylor has been Interning at a Radio Station and No One Knows
“Seeing professional athletes do the work of the common person is always entertaining. There’s something people generally enjoy about watching a guy who makes millions of dollars per year try to conquer the rat race. A’s outfielder Michael Taylor has done just that.”
Conflicted Intern-ally
“Internships can put some real world experience on your resumé and even land you a job, but some employers see them as an opportunity to get work done cheap.”
Sports Events
The Most Enjoyable Sports Events in China
“The truth is, on your China visa, you’ll be able to be witness to numerous international level sporting events hosted by China.”
Blazing the Trail in Top-flight Sporting Events
“Apart from being a business hub for the Middle East, the UAE is leading the region in many areas. Perhaps none more so than in sport, where it has steadily established itself as a centre for top-class competitions.”
Is there anything we missed this week in the world of sports? Let us know your thoughts in the comments below and please feel free to share this article with your friends on Facebook and Twitter!
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