“Ninety percent of this game is half mental” – Yogi Berra It’s been said that sports are 80 percent mental and 20 percent physical. But most athletes spend nearly 100 percent of their time refining physical skills, and little to no time working to enhance their mental game.
Archive | February, 2011
The Mark Cuban No Excuses Policy for Breaking Into Sports
When Mark Cuban bought the Dallas Mavericks, they went from NBA laughing stock to perennial winners literally overnight. (Check the win-loss record for the year Cuban bought the team. It will blow your mind.) One of the many things Cuban brought to the organization that helped turn it around was a “No Excuses” policy. What…
How Digital Solutions Are Strengthening Grass Roots Sports
You often hear how digital and new media impacts top-level professional sports to generate new revenue streams and reach its growth potential. Over the last few years there has been growth in the monetization of digital media and the likes of the NFL, NBA and MLB are beginning to cash in. Here in Australia, an…
Why Professional Athletes Struggle with Retirement
With all of the hype surrounding around Ian Thorpe’s comeback, you might have missed the latest announcement of another former Australian ‘super-fish’ Michael Klim returning to the Aussie swim team for London. At 33, he is a three-time Olympian who started his own range of skincare products after announcing his retirement in 2007 (when he…
Who Are the All Time Basketball All Stars?
The very first NBA All-Star Game ever was staged in 1951. This year the game will be celebrating its diamond anniversary, which is why the uniforms feature an integrated diamond pattern. Sunday’s game will go straight into the rich history of the NBA. As players and fans are making their way to the Staples Center,…
5 Questions To Ask About Your Sports Organizations’ Digital Team
Today, every sports organization has a digital team that’s in charge of the upkeep and management of the teams digital assets. From the articles that go up on the website daily, to the Tweets and Facebook updates that are shared with fans, a teams digital presence has grown from just banner ads and email blasts…
What Sports Franchises Can Learn From Howard Stern
On Saturday, social media newbie Howard Stern created quite a stir when he decided to offer impromptu running commentary on his Twitter account during an HBO airing of his autobiographical film ‘Private Parts’. His tweets provided behind-the-scenes insight, his thoughts regarding scenes and personalities, as well as banter with his fans. The King of All…
The Future of the UEFA Champions League
On February 15th, the UEFA Champions League will finally recommence. 16 of Europe’s best soccer teams are still competing for the title. Who will end up lifting the trophy? Nobody will be able to predict the future, well … except me of course. Below you will find 6 bold predictions concerning the world’s most successful annual…
How to Choose the Right Athlete to Endorse Your Brand
A savvy athlete can today command huge endorsement and sponsorship deals. A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50…
What are The Hottest Employment Prospects in Sports?
What are the hottest employment prospects in sports? These days, its the sports-related companies making news. Everyday, something new and exciting is breaking in the sports business world: new product launches, new companies, new divisions, new corporate sponsorships, new vice presidents, new arenas, new channels, new programming, new sporting events – you name it – sports…
The Benefits of Media Training for Athletes
Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brand…
How to Become A Champion
The parallels of traits between successful business entrepreneurs and championship athletes are always present. And as a two-time national soccer champion on two different collegiate levels, I am a believer that there are certain characteristics that separate an athlete from a championship athlete. How many of these traits listed apply to you, your athletes, your…