Problem to access license server. cURL error 56: Recv failure: Connection reset by peerProblem to access license server. cURL error 56: Recv failure: Connection reset by peer What Sports Franchises Can Learn From Howard Stern | Sports NetworkerSports Networker

Top Menu

What Sports Franchises Can Learn From Howard Stern

On Saturday, social media newbie Howard Stern created quite a stir when he decided to offer impromptu running commentary on his Twitter account during an HBO airing of his autobiographical film ‘Private Parts’.

His tweets provided behind-the-scenes insight, his thoughts regarding scenes and personalities, as well as banter with his fans. The King of All Media proved once again that he “gets it” when using a broadcast medium, while innovating social media a little bit along the way.

The following day, he did the same thing by providing real-time commentary during the Grammy Awards and communicating directly with fans. His interaction and witty banter on both days was a hit and drew widespread praise. And there is no reason this can’t be a lesson for the sports world.

Imagine if a member of the Pittsburgh Penguins or Washington Capitals, ideally Sidney Crosby or Alex Ovechkin, were live on Twitter during their recent airing of HBO’s 24/7 leading up to their Winter Classic matchup. Or if one of the Pittsburgh Steelers or Green Bay Packers players or executives did the same during a replay airing of Super Bowl XLV on the NFL Network?

While these are examples of missed opportunities, there are a number of chances for a sports franchise to take advantage of.Perhaps a player or executive can give running commentary during an upcoming spring training game.

Or an NBA executive or team executive can provide insight during the upcoming NBA All Star Game.

March Madness is around the corner. How cool would it be if a Sports Information Director shed their perceived role as gatekeeper and instead acted as they should, by providing information and offering running commentary while their team battles to move on tin the tourney?

Why can’t a MLB, NHL or NBA team can’t do something similar during an otherwise innocuous regular season game. If league rules get in the way, then maybe they should be re-examined, or a team can get creative. Have a scout or someone else not on site, like a prospect or injured player, provide the commentary. Or wait for a road game, when most executives stay in their home city.

There will likely be fans and writers who already provide their own tweets during these upcoming sporting events, but the opportunity to communicate directly with someone associated with the event or franchise elevates that communication while strengthening the bond with their fans.

A little extra effort can go a long way, and we’ve seen so far that there are few in the sports world, both individually and collectively, that have truly grasped the new media way of thinking and how to utilize this to their advantage.

Well, the King of All Media, Howard Stern has provided a lesson. Now it is up to sports teams to not get hung up on the sometimes controversial messenger and instead take what he successfully executed and use that information for their own good.

###

Image by Micheal248

, , , , ,

4 Responses to What Sports Franchises Can Learn From Howard Stern

  1. rihanna scars October 1, 2014 at 3:15 am #

    Surgeons ask the patient to stop smoking cigarettes several weeks before the face lift surgery.

    This is the reason why studies and techniques have been created
    to deliver the best natural-looking results.
    Those who want to get rid of such problems must have tried
    various anti-ageing products, but found no result.

  2. Cars for Sale Orlando October 2, 2014 at 12:48 am #

    Hi, i believe that i noticed you visited myy website
    thus i goot here to return the favor?.I am attempting to to find things to enhance
    my website!I assume its good enough to use a few of your
    ideas!!

  3. tan October 3, 2014 at 2:01 am #

    Self tanning products can be used at home, or one can take professional help by going to
    a salon. Now apply your basic lotion again, to the areas mentioned before.
    Why bother to spend tens of thousands of dollars,
    after all, on something you may only need to use for a limited time.

Trackbacks/Pingbacks

  1. Tweets that mention What Sports Franchises Can Learn From Howard Stern: On Saturday, social media newbie Howard Stern created quite ... -- Topsy.com - February 16, 2011

    […] This post was mentioned on Twitter by Sam Chan, Douglas Kalman PhD and Lewis Howes, Lewis Howes. Lewis Howes said: What Sports Franchises Can Learn From Howard Stern: On Saturday, social media newbie Howard Stern created quite … http://bit.ly/fgujSe […]

Leave a Reply

Website Managed by T3 CONNECT