PGA Tour Travelers Cup champion, Bubba Watson, topped a debut list of Rising Sports Stars to watch in July. Watson survived a six shot deficit and a nail biting three-way playoff to emerge the victor of the June 27 tournament and recorded his first ever win in a PGA Tour event.
Other notable athletes who made July’s Rising Sports Stars list include USA Soccer Team midfielders Landon Donovan and Clint Dempsey; John Isner, who won the longest match in tennis history; and NHL’s #1 overall draft-pick Taylor Hall.
Rising Sports Stars is a new monthly list distributed by Brand Affinity Technologies (BAT) and ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.
While most lists only track a single data source once or twice a year, Rising Sports Stars takes a unique approach in gauging a particular athlete’s popularity, measuring multiple data points for more than 27,000 athletes that are tracked on a daily basis.
Image by @Bubbawatson
Allie Savarino Kline is Vice President of Marketing for Brand Affinity Technologies (BAT), the company reinventing the business of endorsement marketing. Allie leads BAT’s market strategy and brand development and directs public relations and partner relations. She began her career with the Washington Bullets (now Washington Wizards) in sponsorship, sales and community development.