Bubba Watson Tops List of Rising Sports Stars to Watch in July

by Lewis Howes | July 23rd, 2010 | View Comments

(This is a guest post by Allie Savarino Kline)

PGA Tour Travelers Cup champion, Bubba Watson, topped a debut list of Rising Sports Stars to watch in July.  Watson survived a six shot deficit and a nail biting three-way playoff to emerge the victor of the June 27 tournament and recorded his first ever win in a PGA Tour event.

Other notable athletes who made July’s Rising Sports Stars list include USA Soccer Team midfielders Landon Donovan and Clint Dempsey; John Isner, who won the longest match in tennis history; and NHL’s #1 overall draft-pick Taylor Hall.

Rising Sports Stars is a new monthly list distributed by Brand Affinity Technologies (BAT) and ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.

While most lists only track a single data source once or twice a year, Rising Sports Stars takes a unique approach in gauging a particular athlete’s popularity, measuring multiple data points for more than 27,000 athletes that are tracked on a daily basis.

The complete Rising Sports Stars list can be found here and people can learn when new lists go live at the start of each month by subscribing to BAT’s Twitter feed at @BATimpact.

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Pro Athlete Social Media Endorsements: Bubba Watson

by Amy Martin | November 18th, 2009 | View Comments

bubba watson

Recently Digital Royalty brought clients Discount Tire and PGA Tour player Bubba Watson together to create a social media endorsement built on natural integration. The results?  Positive sentiment, engagement and conversion. Still intrigued? Case studies like the one in the video below will be presented by co-host Digital Royalty at the 2009 Sports Networker Summit in NYC.


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