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PGA Tour Needs A Star BRAND, Not A Star Golfer

Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won…

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PGA’s ‘Golf Boys’ Release Second Music Video on YouTube

YouTube has a way of launching your average Joe’s into a celebrities. Other times, it provides athletes and celebrities a chance to showcase their lighter side. This was the case for Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson, a group of professional golfers known as the Golf Boys. Last year, the group recorded a music video,…

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Why the PGA Tour Needs the “Golf Boys”

By now, the world has heard the story of Bubba Watson. After winning the 2012 Masters in dramatic fashion, Bubba Watson turned the golf world upside-down. Watson has been on the cover of Sports Illustrated (a rarity for someone not named Tiger or Phil these days), made an appearance on the Late Show with David…

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Bubba Watson Tops List of Rising Sports Stars to Watch in July

Rising Sports Stars is a new monthly list distributed by Brand Affinity Technologies (BAT) and ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.

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Pro Athlete Social Media Endorsements: Bubba Watson

Recently Digital Royalty brought clients Discount Tire and PGA Tour player Bubba Watson together to create a social media endorsement built on natural integration. The results?  Positive sentiment, engagement and conversion. Still intrigued? Case studies like the one in the video below will be presented by co-host Digital Royalty at the 2009 Sports Networker Summit…

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