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Twitter Sports Marketing Guide

We are excited to introduce the Sports Networker’s exclusive Twitter sports marketing guide. We have analyzed the top twitter users in sports and formulated some key steps on how teams are marketing their brand to interact and build a relationship with their fans, helping create some of the highest follower counts on Twitter.

Maintaining a strong relationship with your fans is probably one of the most important aspects of a sports team off the ice/field/court. Social networks are effective tools to improve those relationships with die hard supporters while also finding new fans. From the Lakers to Real Madrid, we have broken down their best techniques into five steps:

  1. When in Doubt, Tweet
  2. Respect the Fan
  3. Use the Resources You Have
  4. Follow Back and Listen
  5. If it isn’t Broken, Don’t Fix it

While every sport and team appeals to different fan bases, utilizing social media is something that every sports organization can capitalize on.  No matter if you’re involved with an amateur basketball team or in charge of a pro football team, you’re going to want to take a look to see the top ways to improve your brand. Remember, all support and encouragement counts when you’re chasing for the championship. Download the free guide by filling in your name and email below to see exactly how the top sports teams put out their ‘A game’ and learn ways to grow your own following.

Download your free copy of the Twitter Sports Marketing Guide by entering your first name and email below

Latest Posts by Lewis Howes

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 The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…

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Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….

A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…

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8 Responses to Twitter Sports Marketing Guide

  1. Kay Bell July 23, 2010 at 4:07 pm #

    what am I doing wrong? I entered my name and email. And I got an email message from you. But no PDF download link; just a link that brings me back here to, you got it, enter my name and email to get the PDF link …

  2. lewishowes July 23, 2010 at 4:10 pm #

    Hi Kay,

    It usually takes a few minutes for the email to come with a link that lets you download the free ebook. Let me know if it doesn't arrive after 10 minutes to the email you used I'll send it over to you. email me at lewis (at) sportsnetworker (dot) com

  3. Shante Haymore July 26, 2010 at 9:31 pm #

    Hi- I am excited to get this PDF, but I am having a similar problem. I don't get an email at all and this is after a day after requesting. What should I do?
    Thanks

  4. Snotti Prince St. Cyr April 5, 2011 at 3:24 pm #

    Good afternoon, Mr. Howes. I gained access to this site while conducting a LinkedIn search on sports organizations and groups. I am also interested in the PDF, but I have not even received an e-mail after providing my name and primary e-mail address TWICE in the past twenty minutes. It would be greatly appreciated if you would take the time to directly send the file to my Inbox.

  5. Lewis Howes April 5, 2011 at 6:38 pm #

    We’ll look into it! Thanks, Heidi, site editor

  6. Geoff De Weaver October 28, 2011 at 6:47 am #

    Hate to say it Lewis…I wasn’t able to download the Twitter ebook either. I think you are having a tech issue your end. Sure would love to eventually read it though.

    Geoff De Weaver

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