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PGA Tour Needs A Star BRAND, Not A Star Golfer

Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won…

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The Top News In #Sportsbiz – 10.28.13 – 11.04.13

This week in the #SportsBiz, top news includes Go Daddy taking a new approach to their Super Bowl marketing campaign. Other top news includes Tiger Woods and EA parting ways, record ticket prices for the Boston Red Sox, potentially big numbers for a looming media deal for the WWE and TigerLogic breaking into the sports…

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The Top News in #Sportsbiz – 08.19.13 – 08.26.13

There is a lot of great news coming from the world of #sportsbiz this week. On top, Twitter advertising partnerships may be where the sports business world is headed.  In other news, the Dodgers’ win streak leads to a local business boom, how the US open will be utilizing more technology this year, the healthy…

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The Social Side of Golf – The Masters of Social Media

For the big names in golf, Twitter is a great way to keep the fans posted on the goings on in the golfing world. With the golfers in the world getting ready for the US Masters, there’s a bit of a buzz on the social networking site for all things golf. Regardless of whether you…

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Why the PGA Tour Needs the “Golf Boys”

By now, the world has heard the story of Bubba Watson. After winning the 2012 Masters in dramatic fashion, Bubba Watson turned the golf world upside-down. Watson has been on the cover of Sports Illustrated (a rarity for someone not named Tiger or Phil these days), made an appearance on the Late Show with David…

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PGA Responds to Missed Opportunity

Has it really been one month since I constructively criticized the PGA Championship for not allowing fans to bring their cell phones into its 2010 event at Whistling Straits?

It should not have been that long, because it was quickly after that blog was posted that I received a phone call from Ken Lovell, Vice President of Media Development for the PGA Tour.

With the Ryder Cup on the docket for this weekend and people thinking golf during an already predictable media-heavy football season, I decided that today was the “better late than never” time to share what Lovell told me about how the PGA is in tune with its fans’ desire to shoot photos and react to what’s going while they attend a professional golf tournament.

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Bubba Watson Tops List of Rising Sports Stars to Watch in July

Rising Sports Stars is a new monthly list distributed by Brand Affinity Technologies (BAT) and ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.

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