By Aaron Baar
- Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise, “Madden NFL 11.”
- “To associate our brand with Doritos is an honor, and it’s a great opportunity to talk about our brand on the product,” Chris Erb, senior director of marketing partnerships for EA Sports, tells Marketing Daily. “They’re going to sell a lot of chips, and we’re going to be a part of that. The timing is perfect.”
By David Goetzl
- Email service provider ExactTarget released a study this week showing marketers plan to boost spending in email, social media and other non-traditional outreach channels this year. Advisory firm Econsultancy conducted the research along with the Indianapolis-based ESP.
- The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged the difficulty in tracking ROI in the medium).
- Delving deeper in social media, the research showed the medium is the “fastest growing digital marketing channel.” That includes venues from Facebook pages to blogs.
By Wayne Friedman
- With a week to go before the big game, CBS has sold out its entire commercial inventory in the Super Bowl.
- Advertisers paid around $2.5 million to $2.8 million per commercial for one of its sixty 30-second in-game spots. According to media-buying executives, that seems to be about the same pricing average as what NBC pulled in a year ago.
- Last year, TNS Media Intelligence says NBC took home $213 million from overall game and pre-game advertising activities.
By Terry Lefton and Tripp Mickle
- Energy company PPL Corp. is finalizing a 10-year, $20 million naming-rights deal with MLS expansion team Philadelphia Union, some five months before the first match at what will be PPL Park, a new $120 million soccer stadium just outside of Philadelphia in Chester, Pa.
- Winter X Games 14, which concluded yesterday in Aspen, drew approximately 84,100 people for the four-day event, “easily topping the previous Aspen record” of 76,150 set in ‘07.