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Tag Archives | Super Bowl Ads

Intuit Gives Small Business Owners A Chance To Shine During Super Bowl

Get excited, because Intuit is giving away the chance of a lifetime.  WIth the “Small Business, Big Game” competition, small business owners will have the chance to win a 30-second television spot that will air during the third quarter of this season’s Super Bowl.  You won’t find any ad spaces better than that. Not only will…

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How to Get Super Bowl Famous Without Getting Your Ads Aired

Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game. Reports state companies are paying about $2.8 million to briefly expose their brand to the estimated 100 million people who will watch this year’s Super Bowl. That is a slight…

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How Sports Marketing Makes the Super Bowl

It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…

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Super Bowl Commercials & Domain Names

Ever since I can remember, I’ve been fascinated with the art of making a good commercial.  Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service. But with a record breaking audience of 106 million people, I was blown…

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Sports Business Weekly Buzz

EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise,…

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Super Bowl Commercials Play Role in Branding

A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience. My answer was not textbook public relations. (I will reveal the outlet and topic upon its publication). The reasons that athletes…

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Are Super Bowl Ads Still Worth It?

Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world,…

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