Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game.
Reports state companies are paying about $2.8 million to briefly expose their brand to the estimated 100 million people who will watch this year’s Super Bowl. That is a slight drop from last year but still nearly triple the cost of a 30-second spot from just 15 years ago.
That price tag is too rich for many and some companies are finding another way to leverage the cache of having a Super Bowl commercial, without actually having to pay for one.
In the weeks leading up to the biggest sporting event of the year, we frequently see stories about Super Bowl commercials that were banned from the broadcast for various reasons.
There has been plenty of coverage about the Super Bowl commercials that did air but I want to focus on the many headlines about those who didn’t make the cut.
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About Ron Matejko
Ron Matejko is the President of Phoenix, Arizona-based MVP Media, an award winning digital publishing company. Visit the MVP website at www.mvptoday.com. Contact Ron by email at [email protected] Let’s connect on LinkedIn or on Twitter @mvp_media.
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Ever since I can remember, I’ve been fascinated with the art of making a good commercial. Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service.
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Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world, with more than 36 million domains under its management.
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