CBS and Turner pay an average of $771 million annually over 14 years to broadcast the NCAA Basketball Tournament, or March Madness, if you will. CBS will exclusively carry the championship game on April 7th, which will be broadcast in the traditional form. Turner, however, will be transforming the way everyone watches the Final Four….
Tag Archives | CBS
Barclays Center And Nets Strategically Partner With CBS Radio
Not only will the new partnership between Barclays Center, the Brooklyn Nets and CBS Radio expand its coverage of existing Nets games, but the deal looks to bring a vintage feel to New York. With CBS Radio broadcasting in many top markets, event promotions will be effective. Barclays Center, Nets, and CBS Radio to bring…
Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof
The boxing world is changing, whether people like it or not. It’s claimed that UFC and other fighting sports are taking control of the market. That being said, promoters of boxing are having to change their overall marketing strategy for the sport. The evidence is in the upcoming Mayweather vs Alvarez fight, set to take…
Download An NFL App To Enhance Your Watching Experience!
With the Ravens and Broncos set to kick off the NFL season tonight, fans across the country will be increasingly turning to an NFL app on their phones and tablets alike to supplement their viewing experience and get the most out of the inaugural game in America’s favorite season. Whether it’s for fantasy sports, score…
Super Bowl XLVII Sets Live Stream Viewership, Social Media Records
The live streams of Super Bowl XLVII from CBSSports.com, NFL.com, and NFL Mobile from Verizon drew a record number of viewers for a single game sports event in the United States on Sunday as fans turned to new platforms to watch what is being called the most social Super Bowl in history. CBSSports.com drew 3…
Sportsbiz Weekly Buzz – 11.12.12
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business 50 Most Influential People in Sports Business “Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”…
Super Bowl XLIV Recap
Congrats to the real winners of Super Bowl XLIV: CBS. This year’s Super Bowl was reportedly the most-watched TV event ever. CBS estimates that the game was watched by 106.5 million viewers, which is 600,000 more than watched the previous record-holder, the “M*A*S*H” series finale in 1983. I’m not surprised. While the Colts and Saints…
Sports Business Weekly Buzz
EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise,…