Super Bowl XLIV Recap

by Sam Taggart | February 9th, 2010 | View Comments

shelgerard Congrats to the real winners of Super Bowl XLIV: CBS. This year’s Super Bowl was reportedly the most-watched TV event ever. CBS estimates that the game was watched by 106.5 million viewers, which is 600,000 more than watched the previous record-holder, the “M*A*S*H” series finale in 1983. I’m not surprised. While the Colts and Saints are two relatively small market teams, both are very likable from a football fan’s point of view. Further, most would agree that the Colts and Saints were really the best two teams in the league. The Colts started 14-0 and the Saints 13-0. Ultimately, both teams finished 14-3, and both teams earned the number one seeds in their divisions.

Sports Business Weekly Buzz

by Ben Sturner | February 7th, 2010 | View Comments

EA Teams Up With Doritos For Bowl Promo

By Aaron Baar

Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise, “Madden NFL 11.”
“To associate our brand with Doritos is an honor, and it’s a great opportunity to talk about our brand on the product,” Chris Erb, senior director of marketing partnerships for EA Sports, tells Marketing Daily. “They’re going to sell a lot of chips, and we’re going to be a part of that. The timing is perfect.”