EA Teams Up With Doritos For Bowl Promo
By Aaron Baar
- Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise, “Madden NFL 11.”
- “To associate our brand with Doritos is an honor, and it’s a great opportunity to talk about our brand on the product,” Chris Erb, senior director of marketing partnerships for EA Sports, tells Marketing Daily. “They’re going to sell a lot of chips, and we’re going to be a part of that. The timing is perfect.”
(www.mediapost.com)

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