Sports Business Weekly Buzz

by Ben Sturner | February 7th, 2010 | View Comments

easportsEA Teams Up With Doritos For Bowl Promo

By Aaron Baar
  • Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise, “Madden NFL 11.”
  • “To associate our brand with Doritos is an honor, and it’s a great opportunity to talk about our brand on the product,” Chris Erb, senior director of marketing partnerships for EA Sports, tells Marketing Daily. “They’re going to sell a lot of chips, and we’re going to be a part of that. The timing is perfect.”
(www.mediapost.com)

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Sports Business Weekly Buzz

by Ben Sturner | January 29th, 2010 | View Comments

marketingfactsJobs Unveils ‘iPad,’ Fate of Universe Still In Doubt

By Gavin O’Malley
  • As scheduled, Apple debuted its highly anticipated tablet device on Wednesday — for many, representing the dawn of a new age in media consumption.
  • Christened the “iPad,” the device is expected to be available in March for a (surprisingly low) minimum price of $499 (Wi-Fi enabled, with a 3G version to follow a month later). With it, users can browse the Web, read and send email, view photos, watch videos, listen to music, play games, and read e-books.
  • “iPad creates and defines an entirely new category of devices,” said Apple head Steve Jobs, who unveiled the product at a private event at the Yerba Buena Center for the Arts in San Francisco.
  • The iPad will come in two versions: one with Wi-Fi and the other with both Wi-Fi and 3G.
(www.mediapost.com)

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Sports Business Weekly Buzz

by Ben Sturner | January 22nd, 2010 | View Comments

leverage logoLeverage, Top Rank partner for boxing upfront presentation

By Jon Show
  • The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing.
  • Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and sponsorship sales, but industry insiders believe this is the first time a promoter has partnered with an agency and television networks to package rights for a formal upfront-style boxing presentation.
  • Under a multiyear relationship, Top Rank and the Leverage Agency are pooling sponsorship and advertising rights to 48 fights in 2010, including 12 pay-per-view events and 36 events on FSN or Fox Sports en Español. The 12 PPV events will feature three “super fights,” including Manny Pacquiao’s bout at Cowboys Stadium against Joshua Clottey on March 13.
(www.sportsbusinessjournal.com)

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