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“A Crucial Catch” Has A Double Meaning For The NFL

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Photo credit: NFL.com

Photo credit: NFL.com

NFL players are heralded as soldiers marching onto the battlefield every Sunday of the season, but this month the League honors the heroes who fight and survive breast cancer.

All across the league, players, officials, fields and fans are donning pink in support of the many women who have been and continue to fight and survive breast cancer.

The National Football League’s campaign, A Crucial Catch, strives to raise awareness for breast cancer and advocates for annual screenings for women over 40.

The NFL is auctioning off all game day apparel worn by players and coaches, along with game balls and pink coins to benefit the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. This program provides outreach and breast cancer screenings to women in underserved communities.

Who’s Helping To Make A Crucial Catch?

a crucial catch gear

Brands like Under Armour have developed special pink accessories, including gloves and cleats for players to show their support on the field.  UA has also engineered a Power in Pink product line for fans and athletes to show their support for breast cancer fighters and survivors past and present.

Since 2008, the brand has been showcasing the stories of  survivors across America through its “She’s a Fighter” campaign.   These women, along with the many others who sport Power in Pink, fuel the community’s impact in the fight against breast cancer through proceeds donated from each purchase to breast cancer research organizations.

This initiative is a phenomenal example of how the sports industry can mobilize its members in support of a cause that affects millions of its fans and families.

Get Involved And Make A Crucial Catch Yourself!

Pink October should not only be a reminder of the women who have battled breast cancer, but also the power sport has to enact a positive impact.  The NFL is a leading example of just how effective a professional sports league can be in yielding such an impact, and I’d imagine those working diligently to find a cure are honored to have such a strong player on the team.

Check out the video below to see more about how the NFL is getting involved with breast cancer awareness. Let us know what you think about the movement in the comments!

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