Top Menu

Tag Archives | Tennis

Emirates Spans The Globe With Tons Of Sports Sponsorships

It seems almost crazy that an airline company such as Emirates has a fleet of just over 200 aircraft.  This notion is in relation to the amount of sponsorships they hold in the sporting world and how they go about promoting them.  Name a sport and Emirates probably has a sponsorship hand in it. With…

Continue Reading 0

The Top News In #Sportsbiz – 09.09.13 – 09.16.13

Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business.  Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium.  Read on for more. Sports Technology IBM uses analytics to…

Continue Reading 1

The Top News in #Sportsbiz – 08.19.13 – 08.26.13

There is a lot of great news coming from the world of #sportsbiz this week. On top, Twitter advertising partnerships may be where the sports business world is headed.  In other news, the Dodgers’ win streak leads to a local business boom, how the US open will be utilizing more technology this year, the healthy…

Continue Reading 3

How Advances In Sports Technology Have Revolutionized The Game Of Tennis (INFOGRAPHIC)

Over the past several decades, many great advances in sports technology have revolutionized the game of tennis. Court and ball tracking technology have both changed how the game is viewed by fans. Additionally, rackets have transitioned from players’ hands all the way to composite frames composed of graphic, titanium, and carbon fiber. Even social media…

Continue Reading 8

6 Women Tennis Stars to Follow on Twitter

The best thing about social media platforms like Twitter is that followers can stay connected with the people, topics and events that matter most to them. There are a number of top female tennis players who regularly update their fans with their itinerary, matches, travels, thoughts, rants and more. Of course, these tweets also include…

Continue Reading 35

French Open Digital Strategy Report Card

This morning, Rafael Nadal took down the World’s #1 player, Novak Djokovic, at the second Grand Slam of the season, the French Open. This final matchup was a historic one in particular as Djokovic was trying to hold all four major Grand Slam titles at the same time (TigerSlam anyone?) and Nadal was vying for…

Continue Reading 3

How to Choose the Right Athlete to Endorse Your Brand

A savvy athlete can today command huge endorsement and sponsorship deals. A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50…

Continue Reading 19

Tennis, Soccer take Different Paths to Positive Press

Last week former tennis star and current broadcast analyst, John McEnroe, was right when he said that the three-day, 11-hour record-blasting Wimbledon match between John Isner of the United States and Nicolas Mahut of France was “the greatest advertisement for our sport.”

Change channels to World Cup soccer where referees became the story. Players, coaches and analysts seemed to question calls at every turn. Fans, particularly in the United States where soccer popularity remains infantile, have been outraged.

Continue Reading 5

Crossing the Baseline: Social Media Changing Tennis

(This is a guest article by Aaress Lawless) The legacy of the sport of tennis lies steeped in tradition. From the pristine lawns of Wimbledon to the earth of Roland Garros, tennis’ past has governed the game of the present. Change is slow, the old ways are revered, and unlike other sports, tennis has evolved…

Continue Reading 20

Serena Steals the Spotlight for All the Wrong Reasons

Will public relations help dig professional tennis star out of controversy? Two weeks later, and people are still talking about the Serena Slam on a U.S. Open linesperson. I spoke to a friend today who just got off the tennis court and described a controversial call. She said not to worry – that she didn’t…

Continue Reading 4