Top Menu

Tag Archives | sports teams

Social Impact of Professional Sports Teams

This is a guest post from David Lasday Professional sports teams around the world are leveraging their brand and resources to better their communities. The social impact of sports philanthropy is growing, but it is still in the relatively early stage of development. Professional sports teams build programs with social impact missions to address a…

Continue Reading 11

Tapping into Team Supporters Outside Your Zip Code: Role of Social and Digital Media

Professional sport teams each have fans that not only live in within arena zip code, but there are others who live in other states and even in other countries.  Many of these fans have never been able to be communicated with by their favorite team…until now.  The next question is not, “Why should I care,”…

Continue Reading 7

Why Every Sports Team Needs a Mobile App Today

It’s no secret that mobile is taking over. My only question is why are sports teams and leagues waiting around in order to miss the boat?  Some sports teams are starting to use mobile marketing and are getting great results, but a lot of teams just don’t understand the value… yet. This video is a…

Continue Reading 1

Should Sports Teams Use Deal-A-Day Sites?

The hottest market to be in right now is deals. From Living Social to Groupon, finding a deal in your city is easier than ever. With big brands like Gap, Barnes & Noble, and Amazon already having joined in on the party, the sports world is starting to turn their attention toward this rapidly growing…

Continue Reading 7

5 Questions To Ask About Your Sports Organizations’ Digital Team

Today, every sports organization has a digital team that’s in charge of the upkeep and management of the teams digital assets. From the articles that go up on the website daily, to the Tweets and Facebook updates that are shared with fans, a teams digital presence has grown from just banner ads and email blasts…

Continue Reading 4

When To Hit The Panic Button In Sports

The panic button. While it actually doesn’t exist per say, it’s one that we have all encountered. Whether it be an advertisement that didn’t turn out the way we wanted or putting together a team that didn’t perform like expected, the panic button symbolizes a need for help and in some cases, realization of failure….

Continue Reading 1

Why Change is Necessary in Sports and Social Media

The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without…

Continue Reading 5

Uncovering the Hidden Sports Job Market

Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding…

Continue Reading 5

The Value Of The Loyal Fan

We’ve all done it. Whether we want to admit it or not, we’ve all become bandwagoners of a team at some point of our sports life. UrbanDictionary poetically defines a ‘bandwagoner’ as “someone who shamelessly cheers for a particular team not because he likes them or follows them faithfully, but only because that particular team…

Continue Reading 5

A Kid’s Guide to Sports Marketing

When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise…

Continue Reading 2

Overtime Post – The Eyeball Shift

Thanks to a friend, I got to catch a hockey game live at the arena earlier this week. Other than the game itself, (the Canucks won, naturally) what interested me the most were the intermissions. Sure there were the usual bunch who went out for their restroom runs and beer refills, but there was also…

Continue Reading 0

Top 6 Tips On Community Management

A few weeks ago I wrote about the importance of building a community and becoming more than just a sports team. One thing I didn’t really touch on in that post is the importance of community management. The community manager is often the front line of communication between a brand and it’s customers or a…

Continue Reading 2