Groupon and Major League Baseball have come to terms to make the online coupon distributor the league’s official deal site. Groupon used the 2012 season to test the market, using promotions throughout the year.
The multi-year deal will extend through the 2014 season and could potentially include all 30 MLB teams. Under the agreement, Groupon will host deals through its GrouponLive events which debuted in 2011. The partnership will also feature experiential packages from clubs, such as access to luxury box seats and clubhouse and ballpark tours.
MLB Advanced Media (MLBMA) can authorize the partnership, each individual team is responsible for structuring exact timing and placement of deals.
Quotes from Major League Baseball and Groupon
“Groupon offers a cutting-edge marketing channel with an extensive customer base to drive additional ticketing opportunities and incremental revenue for our teams,” said Noah Garden, EVP, Revenue, MLBAM.
Groupon executives also exclaimed their excitement with the new deal.
“Groupon is proud to partner with MLB Advanced Media and work with the teams to create new, unique opportunities for our customers to appreciate America’s favorite pastime,” said GrouponLive General Manager, Greg Rudin. “In addition to great deals on tickets, fans will have a chance to enjoy unforgettable ballpark experiences.”