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A Sports Marketing Success Story

Sports marketing has evolved over the last few decades. It used to consist simply of a television commercial, a signboard at a televised event, or maybe a player endorsement with a chosen player wearing a company logo on a shirt.  Today, sports marketing is far more innovative and sophisticated. Sponsors want returns for their investment…

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How to Market Yourself for a Job in Sports: 3 Keys to a Killer Pitch

  There are many types of pitches. Some pitches are for raising money for a new company. Other pitches are designed to pique the interest of a book publisher or a movie producer. The pitch I’m going to help you with is designed to get you in front of the person who has the power…

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Getting A Degree In Sports Marketing

Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end. If you enjoy sports, sales, meeting people,…

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A Kid’s Guide to Sports Marketing

When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise…

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An Interview with San Francisco Giants’ Director of Social Media

The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…

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A World Without Sports Marketing

Although careers in sports marketing are relatively new, sports marketing as a practice is over a century old. As sports began to professionalize, savvy promoters, athletes, and entrepreneurs quickly recognized that the business of sports required marketing support. Sports marketing has two distinct, interdependent, forms: marketing of sports and marketing through sports. If you market…

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Top Sports Business Resources of 2010

Earlier this week, we had a vote for the top sports social media professional of 2010, and it garnered over 2000 votes. As voting wraps up today, we’ve decided to another one for the top sports business online resources of 2010. We’ve narrowed it down to these links, but if there’s one we’ve missed, let…

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Using Mobile Apps in Sports Marketing

The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too…

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Sports Marketing Using Social Media

Sports marketing is a very important part of any successful sports franchise.  Imagine attending a game and not seeing people wearing jerseys, hats, giant foam fingers, or other vibrant gear emblazoned with their favorite teamʼs name or mascot image. Crazy. Sports marketing is about getting the word out about a team or team member in…

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Marketing Resources for Pro Athletes

When a pro athlete retires for whatever reason, he is often in his 20’s or 30’s, and faced with a career crisis. The pressing question is, ‘what do I do with the rest of my life?’ Many retired athletes become motivational speakers, taking their powerful presence to the stage. Some apply their financial prowess to…

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Connect with Tribes Instead of Crowds

(This is a guest post by Andrew Collins) Listening to current marketing principles today, it can be easy to become distracted in the multitude of social media channels and forget where the real value lies. One basic principle we’ve seen promoted and often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the…

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Take Online Connections Offline

This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.

The first three posts of this series have covered listening, content and community. This week I’m going to focus on the importance of taking online connections offline.

Keep It Consistent

Offline conversation about brands is still what prompts us to search for more online. If you want to build awareness and grow your fan base, you need to get out into the community offline as well as online.

Your message should be consistent across all platforms and all types of media, whether it’s online or offline. Make sure that if people see your team online they’ll recognise your brand offline and vice versa. Online and offline marketing should be part of one strategy and both should be kept in mind at all times.

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