Tag Archives | Basketball

Sports Business

Sports Business: 2K Sports Announces NBA/MLB Combo Pack

By on February 20, 2013 in Sports Business

2K Sports, a subsidiary of sports business company Take-Two Interactive Software Inc., has announced that the critically acclaimed NBA 2K13 will be paired with the upcoming MLB 2K13 in a combo pack. The combo pack will be available for purchase beginning on March 5, 2013 at participating North American retailers for $79.99, for both theRead more →

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The NBA’s College team: The Indiana Pacers

By on February 14, 2013 in Sports Marketing

Fanatics are Alive and Well in the NBA I feel that a lot of my friends who don’t watch the NBA like to give it a lot of flack.  The common misconceptions that I hear range from “They don’t play defense in the regular season” to “The fans are boring” to “They are just allRead more →

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Growth in Sponsorship Opportunities for Women’s Sports

By on January 29, 2013 in Sports Sponsorship

In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events.  Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. Read more →

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Sports Business: A Naive Vision of Data

By on December 8, 2012 in Sports Business

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round tableRead more →

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5 NBA Teams to Follow on Google+

By on November 7, 2012 in Social Media in Sports

We’ve already covered Facebook and Twitter as we highlight the NBA on social media and which teams are dominating social media. We now move over to Google+ where some franchises are utilizing the growing social networking site. Some of these you’d expect based on geographical location and demographic, but other medium market teams are reallyRead more →

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4 Highly Talked About NBA Teams on Facebook

By on November 6, 2012 in Social Media in Sports

Whether you like it or not, social media is one of the most accurate ways to gauge what people are interested in. It doesn’t mean people always post the most accurate opinions, but at least you can see what they’re interested in. This is even more true when it comes to sports. Just hop on FacebookRead more →

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Top 10 Most Followed NBA Teams on Twitter

By on November 5, 2012 in Social Media in Sports

The 2012-13 NBA season is amongst us and fans, players, coaches and teams themselves are beginning to take to Twitter. The variation in followers across the league goes from teams having less than 100,000 to nearly three million. Let’s take a look at what some of the top accounts do and don’t do well toRead more →

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Brooklyn Nets Amping Up Social Media In Sports Presence For 2012-13

By on November 2, 2012 in Social Media in Sports

With the 2012-13 NBA season just underway, the excitement surrounding the Brooklyn Nets is ever present on social media. The Nets’ digital team’s commitment to branding the team through social media in sports has increased exponentially since the end of last season. Since the spring, the Nets have grown their Twitter followers from 93,000 to 1630,00 while they’veRead more →

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The Future of Olympic Basketball Pros and Cons

By on August 14, 2012 in Sports Business

Is this the last time we will see a USA “Dream Team” in the Olympics? As the USA Men’s Basketball team continues its quest for the Gold Medal (at my time of writing this they were scooting into a semi finals matchup with Manu, Scola, and the gang) WIN or LOSE one thing is forRead more →

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Top 7 NBA Player Twitter Accounts During Olympics

By on August 11, 2012 in Social Media in Sports

Note – The following list is not based on who has more number of followers and who doesn’t but is based on who has more tweets apt to the Olympic events and who tweets more often. It is also based on whose tweets are of most recent events and whose aren’t. Also, only verified TwitterRead more →

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Who Are the All Time Basketball All Stars?

By on February 18, 2011 in Uncategorized

The very first NBA All-Star Game ever was staged in 1951. This year the game will be celebrating its diamond anniversary, which is why the uniforms feature an integrated diamond pattern. Sunday’s game will go straight into the rich history of the NBA. As players and fans are making their way to the Staples Center,Read more →

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The Michael Jordan Guide to Sports Career Success

By on January 17, 2011 in Sports Jobs

Michael Jordan is the epitome of sports career success. Not only is he one of the all-time greats on the court, he wields even more power off of it. In June 2010, Jordan was ranked by Forbes Magazine as the 20th “Most Powerful Celebrity in the World,” with $55 million earned. (10 years after hisRead more →

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