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British Basketball Uses Power of Social Media

Social media has opened up the doors for fans to have a voice like never before, this is something which in my experience scares some teams but also offers great opportunity. The upcoming free agency, or Decision 2010 as the NBA have branded it, has lead to many fan led campaigns telling stars like LeBron…

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How Technology is Changing Athletic Scouting

Technology helps us do a lot of things; it saves time, saves lives and is now beginning to save the careers of sports executives. With sports being a multi-billion dollar industry, professional teams, and more specifically scouts are looking for anything that can give them the edge over their opponents.

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Social Media Adds to Fan Experience

We’ve all read posts about how social media will benefit sports teams, and the benefits of constantly engaging with and having a dialogue with fans, so I don’t want to cover that in this post, I’d like to look into a few of emerging tools and explore ways in which they could improve fan experience and encourage fans down to the stadium.

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John Wooden: Remembering a Great Coach

“Be prepared and be honest.” We are gifted with a multitude of inspirational quotes by a man of indescribable strength and character. Raised on a small farm in Indiana, John Wooden’s parents instilled lessons into him that would not only last a lifetime but transform the lives of all he came in contact with. “Do…

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Professional Sports Age Requirements

Should athlete talent dribble through a season of aging before being presented to the pro sports world? Is college a necessary bridge between high school and pro sports? Let’s think about it for a moment. What would the basketball world look like without LeBron James, Dwight Howard, and Kobe Bryant; all of which jumped directly…

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Geolocation is a Game-Changer for Sports Business

Imagine this for a second: You head out in the morning to shoot some hoops at your local basketball courts and you decide to “check in” using either Gowalla or Foursquare or any of the new geolocation platforms. Boom! You’re rewarded with free tickets to an NBA game. Later in the day, you head to…

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Interview with Coach Steve Lavin

My exclusive interview with Steve Lavin, former UCLA Men’s head basketball coach and ESPN college basketball analyst. He is now the new head coach at St John’s University in NYC. Steve and I have known each other for 14 years. I sat down with Steve at his home in Marina del Ray, California to discuss…

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Now is the Best Time to be a Sports Fan

As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a…

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From the Seat of the Scorekeeper

(This is a guest article by Cheryl Robinson) Shoot, pass it, red zone, see the ball, defense, you have to line your bananas up. After a decade of sports management, aka scorekeeper, I’ve heard practically every phrase in sports terminology used to motivate a team or individual, inspire them to do their best and win….

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LeBron is Missing a Massive Opportunity

Let me start by saying that LeBron James is doing just fine for himself. LeBron can pretty much do whatever he wants (e.g. get dunked on at his own camp and confiscate the video, walk off the court without shaking hands after losing the Eastern conference finals, back out of the Slam Dunk Competition) and…

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How to Fix the NBA’s All-Star Dilemma

(This is a guest article by Stephen Lombardo) For what seems like an eternity, the NBA has lost some of its appeal to its fans when it comes to All-Star weekend.  The game is the most entertaining part.  However, they don’t actually play basketball until the final five minutes of the game.  All-Star Saturday feels…

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What Happened to the Old Gilbert Arenas?

Update: Today, Gilbert Arenas was suspended indefinitely and without pay from the National Basketball Association. Keep in mind that this article was published before the suspension was announced. A couple of months ago, I wrote a post about Gilbert Arenas, calling him the true pioneer of social media. Far before Shaq had 2.7 million followers…

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