Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?
Last updated by Lewis Howes at .
Tag Archives | adidas
The Importance of Brand Loyalty
Written by Lewis Howes in Sports Sponsorship
Jeeks: Sports Technology Enthusiasts
Written by Lewis Howes in Sports Technology
(This is a guest article by Anthony Alsop) If you like sports and technology you have been given a name, you are a “Jeek”. According to a specific niche of Adidas’s company wide target market, you are a Jeek, in other words you are a mix between a jock and a geek. To qualify to…
adidas + UCF + Marcus Jordan – adidas = ???
Written by Gail Sideman in Sports Sponsorship
It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…
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