There are many ways to get a job in sports, or in any industry for that matter. However, I find that there are two crucial, yet basic principles you should be doing on a regular basis to ensure your opportunities are flowing in. Check out my latest (short) video below where I talk about these…
Tiger Wood$: The Billion Dollar Man
One billion dollars. $1,000,000,000. Can you say, “Tiger, Tiger Woods, y’all?” That’s a lot of zeros for a guy who gets paid to play a game for a living. Heck, that’s a lot of zeros for a guy who gets paid to do anything for a living! According to Forbes Magazine, Tiger Woods became the…
Twitter and Athletes From the Past
(This is a guest article by Milee Karre) Twitter has become one of the biggest outlets for athletes to express their minds about daily experiences, controlling the media, and to interact with fans. As countless have documented many top athletes aren’t just on twitter, but are somewhat consumed by it. That is all fine and…
T.O. Blames Media for Reputation. Really?
Buffalo Bills receiver, Terrell Owens, went into a postgame press conference after his team was defeated by the New Orleans Saints because it was mandated by the National Football League that he do so. (He also went catchless for zero yards and touchdowns for the first time in 185 games.) {The following is the background…
Why Can’t Anyone Remember Your Name?
You’ve done it before. You’re at a networking event, a bar, a neighbor’s apartment, or wherever there are people you’ve not met before. Someone introduces you to someone else, and instantly their name goes in one ear and out the other. You struggle to try to get it back, but it’s gone forever. DOH! Why…
8 Ways Agents Should Research Athletes Before They Sign Them
Sports agents who take any and every athlete who contacts them on their website will not last very long in this industry. Representing athletes is much like playing the stock market; you have to make a rather large initial investment in order to have a chance to make any significant profit. You could load up…
Attention Athletes Using Social Media: Care!
On September 21st, @NYJET_Prime tweeted to Dustin Keller, “Hey, I just sprung for a white Keller Titans Jersey, I’m starting to sniff favorite Jet ever, lol. Pls sign 15 year contract!” Two days later, Keller replied, “Hey @NYJET_Prime Thanks. Appreciate the support. Check out this video I made for you http://bit.ly/3PWTyz.” The ensuing reaction from…
Serena Steals the Spotlight for All the Wrong Reasons
Will public relations help dig professional tennis star out of controversy? Two weeks later, and people are still talking about the Serena Slam on a U.S. Open linesperson. I spoke to a friend today who just got off the tennis court and described a controversial call. She said not to worry – that she didn’t…
Work Your Passion in Sports
Over thirty years ago, I was studying at Bowling Green University and dreamed of the day I would be working for a professional baseball team. Little did I know that the many years of focusing on my passion of sports would be the driving force of my livelihood today. Without proper preparation, all of that…
Athlete Twitterers are Inconsiderate Social Media Amateurs
(This is a guest post by Brad Williamson – The Virtual Biographer™) Fans want to feel closer to the athletes they admire. If it was up to them, they’d be hanging out over at their house every night, drinking on alcoholic cold snacks and playing Madden ’till the break of day. Unfortunately, for that harmless…
These Athletes Should Be on Twitter
For professional athletes, Twitter can be an incredibly valuable tool. It is a way to connect with current fans and to earn new ones. It is also an alternative to traditional media, providing direct access the public. Twitter is a tool for crisis management, where athletes can accept criticism and attempt to change opinions. Most…
Why Sports Management Students Should Use Social Media
I recently had the pleasure to speak in front of 200 bright sports management students at York College in York, PA. It was almost a little too scary as it brought back some memories from when I was a sports management student in 2005. It was an honor, to say the least, to have the…
Learn How To Measure Social Media ROI
How do you measure social media ROI? What should you be measuring? Are you seeing a return on your efforts? Is it even worth your time to be using social media tools in sports, or any industry for that matter? Luckily, SportsNetworker’s featured expert, Amy Martin with Digital Royalty, breaks it down for us in…
Does Sports Need Social Media?
Yes or no? Does it depend on what sector of the sports industry we are talking about? Should we even care? Whether it’s a sports teams using a Facebook fan page, professional athletes on Twitter, sports agencies trying to promote their brand from blogging, sports management programs looking to recruit new students, or other sports…
It Takes More Than Balls To Achieve PR Success In Sports
I’ve recently seen several people say they would like to see the meaning of PR change from public relations to people relations. Whatever you call it, teams and athletes are better for using it in their professional arsenals. As we take in the U.S.(tennis) Open these next two weeks, we’re reminded of the added value…
VaynerMedia: How To Brand Pro Athletes Online
There are some amazing individuals out there who really get it when it comes to sports and social media. Amy Martin, AJ Vaynerchuk, Gary Vaynerchuk and others really know the hottest trends when it comes to helping not only pro sports teams but also some of the top pro athletes become even bigger by using…