Top Menu

Why Sports Management Students Should Use Social Media

Sports Management I recently had the pleasure to speak in front of 200 bright sports management students at York College in York, PA.  It was almost a little too scary as it brought back some memories from when I was a sports management student in 2005.

It was an honor, to say the least, to have the opportunity to share my experiences within the sports industry.  I talked about how companies are seeking out individuals because of their online footprint, and why going about the “traditional” way of finding a job (especially in one of the hardest industries to break into) was just not working that well for people in this economy.

It was inspiring for me to see the enthusiasm most of the students had.  Many greeted me before and after my speech to ask detailed questions, and I was able to give some potential step by step blueprints that would give them a better opportunity to landing the sports job of their dreams.  It was fun for me to share insights from the things I have personally been through, and I feel honored that Dr. Tim Newman (head of the sports management department at York) invited me to teach his students the “new rules” of marketing and PR in the sports industry.

Take a look at what Dr. Newman has to say about the challenges students face with using social media.  I think other institutions should start being less afraid to teach their students social media tactics, and start having more of a forward thinking mindset like Dr. Newman does with his.

What do you think?  Should students be diving into social media, or should schools be holding them back out of fear?   I am interested in your point of view on this topic.  I think the game has changed for students and they should have entire classes on social media marketing… agree or disagree?

Latest Posts by Lewis Howes

Edit Article Howto Be Considered A Salesman that is Wonderful Sales can be an art. Component aggressive, element inactive, if you balance the marketing and charm of a great salesman, you’ll be able to market ketchup popsicles to some girl in bright gloves to the 4th of September (although something marginally more practical is recommended).

Long skirts are advanced wonderful and ideal for preserving you cool through the hot summer temperatures. It’s outdated significant therefore it doesnt appear strict although, to mix them with all the right-top or plain boring. becauseclothing.com Watch all 9 photos highessay.com arbitrarilyvoguish.blogspot.com Take a look at which type of top matches which prolonged dress!

You realize anything about is a destination for a begin, check that highessay.com in case you want to write and sell Ebooks online, picking a subject. Some Guide writers are Professionals around the subject they write about, some are with the niche at minimum just acquainted. If you should be merely acquainted with a subject,…

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…

 The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…

Sponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…

Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….

A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike Tumbles Most Since 2008 As Profit Drops Nike Inc. (NKE), the world’s largest sporting-goods company, tumbled the most in four years after fourth-quarter profit unexpectedly declined for the first time since 2009…

, , , ,

5 Responses to Why Sports Management Students Should Use Social Media

  1. Bear Goodell September 16, 2009 at 9:59 am #

    I completely agree with Dr. Newman. It’s often a struggle to get college kids to understand that using Facebook as an avenue to advance their professional interests is a better use of the service than, say, posting pictures from last night’s party. Students SHOULD be diving into social media, but it would be most helpful to have some guidance.

    I also remember being a sports management student in 2005. I would have LOVED to have taken a class on social media marketing. Obviously this kind of stuff – for the most part – wasn’t around then, but I think it would be a valuable addition to any sports management curriculum.

    Excellent work, Lewis.

  2. Lewis Howes September 20, 2009 at 11:19 pm #

    Thanks Bear,

    I am glad to know Dr. Newman is taking action and helping his students with understanding new media, even though it isn’t a required course. Those students will be well prepared for success after college… if they listen that is 🙂

  3. Jude Caserta September 25, 2009 at 1:50 pm #

    Social media is not just the present, it is the future. After getting my BS in Accounting many years ago I had the good fortune to get a MS in Sport Administration last year. Being able to reach so many people at one time is a dream come true for anyone who who wants to grow their business and opportunity quickly.

    My advise would be to have a business identity and a personal identity. Keep in mind, of course, that your personal identity will be scrutinized just as carefully as your business one. It is probably a good idea not to post anything you would not want your Mom's friend to see.

    I enjoy Facebook to keep up with my family and catch up with classmates but rely on Twitter for my business identity. I plan on giving away my business 140 characters at a time!

    Congratulations York College on getting ahead of the curve!

    Jude Caserta
    Athletic Budget Coach

  4. how to get rid of cystic acne January 3, 2014 at 11:46 pm #

    fantastic post, very informative. I’m wondering why the opposite
    experts of this sector don’t understand this.

    You must continue your writing. I’m confident, you’ve a
    great readers’ base already!

Trackbacks/Pingbacks

  1. Fight Between KU Players Raises Social Media Questions - September 23, 2009

    […] Howes had a great post on his Sports Networker site, discussing social media tactics, and why universities should take a progressive approach to […]

Leave a Reply