This is a guest post by John Brubaker, The Sport of Business L.L.C. According to the Gallup organization, disengaged employees cost U.S. companies an estimated $350 billion dollars annually. A study by Challenger, Gray and Christmas Inc, an outplacement consultancy, indicates an estimated $3.8 billion of that is attributed to March Madness alone. This is due…
Technology is Revolutionizing How We Watch Sport
Sport, unlike other forms of entertainment, lends itself to short bursts of consumption and technology is increasingly becoming an enabler in that process. Technology is driving innovations in how we watch sport and even changing the reason why we watch it in the first place. Passionate sports fans, especially avid armchair fans, have a scarce…
Breaking Into Sports Starts With the Right Attitude
“Attitude is everything. Without a good one, nothing else matters.”– Unknown To reach your goals in life—especially landing your first job in sports—you have to start with the right attitude. (Read: a positive attitude.) Your attitude will affect everything you do moving forward. This might strike you as standard-issue pep-talk language, but I’ll show you…
3 Ways to Get Sports Industry Experience
If you’re pursuing a job in sports, one of the most frustrating things you will hear from employers—that is, if you’re not prepared—are those two dreaded words: “Experience Required.” I always thought, “How in the world can I get experience, when the only employers hiring are those that require experience?” It never made sense to…
MLS National Sales Center: Inside Look with VP Bryant Pfeiffer
Are you looking for a new innovative way to bring qualified account representatives to your sport? Are you interested in breaking into the MLS? Do you want to work in soccer (futbol), but have been told you don’t have enough ‘sales’ experience? The sports ticket sales landscape in the MLS is currently in an evolution,…
From Social Media to Traditional Marketing, Coke Maintains its Fizz
Sports marketing strategies are becoming increasingly sophisticated. The days of corporations walking away satisfied after paying millions of dollars to display their logo on a team jersey are long gone. Savvy marketers know that you to have go where the eyeballs are. Whether it be social media, digital marketing or the more traditional channels, you…
Interview with Human Performance Mentors
According to their website, Human Performance Mentors works with individuals and organizations in the area of personal development and behavioral change. They work with clients to promote ongoing improvement in all aspects of life such as; relationships, health, wealth, social interactions, personal growth and career development. My recent conversation with Founder and CEO, Michael Cooper,…
Social Media and Sports Contracts
Guest Post by Elliot Solop Over a week ago, ESPN had a great story on the impact of social media, specifically Twitter, on action sports athletes and their respective endorsement contracts. Action sports, in general, is still very much a growing breed of sports. Unlike the major sports, it receives a lot less of streamlined…
Do Facebook ‘Likes’ Correlate to Game Attendance in the MLS?
Do you know what time of year it is? Major League Soccer Time! I know it is supposed to be called ‘futbol’ , but since I’m referring to the MLS, for this article I will just refer to it as ‘soccer.’ Social media chatter is all the rage. Every team you can think of has…
How to Sell Sports Tickets In The Face of a Player Work Stoppage
It’s keeping team owners and sales VP’s up at night – and everyone else that’s involved in professional sports. Facedwith the threat of a potential labor strike, those who are in sports ticket sales are being asked to continue to stay the course and call their prospect lists. While managers are saying “Business As…
Cause Marketing in Sports
The latest cause marketing deal in sports was announced in Kansas City on Tuesday last week. Soccer club Sporting KC (formerly the Kansas City Wizards), which plays in Major League Soccer, did an historic and innovative deal with the Lance Armstrong Foundation. The club has handed over naming rights of its new $200 million stadium…
Should Sports Teams Use Deal-A-Day Sites?
The hottest market to be in right now is deals. From Living Social to Groupon, finding a deal in your city is easier than ever. With big brands like Gap, Barnes & Noble, and Amazon already having joined in on the party, the sports world is starting to turn their attention toward this rapidly growing…
The #1 Reason You Won’t Get Hired in Sports
The number one reason people don’t get hired in the sports industry is “Likeability.” In other words, if you’re not likeable, if you have a chip on your shoulder, if you’re a negative person, if you talk trash about other people, or if you’re just a miserable human being all the way around, nobody…
What every Sports Marketer MUST know about CRICKET
What kind of a sports marketer are you? The world’s third largest sporting event is currently being played and you didn’t even know it was on! Reach and Cash Granted, for most of the Sportsnetworker.com readers Bangladesh, India, and Sri Lanka are not exactly next door. However the ICC Cricket World Cup is televised in…
Women’s Professional Football: Interview with Team Owner Carley Pesente
I’ve previously written about women’s pro football but thanks to social media, I got the chance to interview Carley Pesente, owner of Northeastern Nitro Women’s Professional Football Team in the Women’s Football Alliance. Carley is also a linebacker for the Nitro and has been playing women’s tackle football for 13 years. She is also a…
EXCLUSIVE! Secrets to Landing your Dream Sports Job from an Industry Insider
The sports world is like a secret society including a language similar to Morse code. Once you’ve entered through the doors of the stadium, you are adorned with a special robe in your designated team colors. As the next ‘chosen one,’ you receive a purple medal of honor for making it through the doors as…